DJs see a bright future in radio: Truth or Lie?
Technology is rapidly advancing and more radio companies and music services are popping up daily. Commercial radio is still seen as the mother of all music outlets today but that will very likely change in the future when technology will offer more options. For those who listen to online and streaming radio with limited commercials, it’s hard if not impossible to listen to commercial radio after that. The heavy commercial loads and too much talk without enough music can be overwhelming especially on poorly programmed stations. Many of the DJs that we talk to on a regular basis say it’s no longer fun but they can’t complain because even in the smaller markets at least you are getting paid for something that is considered to be light work and that they, for the most part, enjoy.
GREAT ARTICLE..I lived it!!
On point, loved the article. Continue the great work. We need these voices. I salute you..