As we navigate the continued evolution of the global music landscape in 2025, independent artists are finding expansive new horizons for their work. A prime example is TuneCore’s ongoing collaboration with KKBOX, Asia’s leading digital music subscription service. Initially a couple of years ago, this partnership has helped scores of TuneCore artists to reach an expansive audience Asia, including markets in Japan, Singapore, Thailand, Taiwan, Hong Kong, Macao, and Malaysia. The result? A significant increase in opportunities for independent artists to generate revenue and be heard globally. As we delve deeper into this remarkable partnership, we’ll explore how TuneCore’s strategic alliance with KKBOX is driving digital sales and helping shape the future of music.
TuneCore and KKBOX: A Powerful Alliance
Driving new opportunities for independent artists to succeed in the rapidly growing Asian music market, TuneCore became a major distribution partner for KKBOX a few years ago. Since then, music distributed through TuneCore has been to consumers throughout Asia as part of KKBOX’s popular digital music subscription service.
Expanding Reach and Opportunities
The KKBOX deal furthers TuneCore’s goal to bring more music to more people the world, while also increasing revenue-generating opportunities for artists who partner with the company to get their music heard globally. The new relationship gives TuneCore Artists a unique opportunity to reach KKBOX’s 200 million subscribers, a number that is expected to grow as the service pursues aggressive expansion plans.
KKBOX: A Key Influencer in Asia’s Music Scene
KKBOX is a top driver of digital sales in the region with a library of over 10 million music tracks from more than 500 major and local music labels and publishers. Bringing additional value through a print music magazine, original editorial, exclusive videos, innovative community features and live concerts, KKBOX is also widely recognized as a key influencer for popular music audiences.
A Bright Future for TuneCore Artists in Asia
“With more and more consumers using digital music services a growing number of smartphones and devices, Asia is an incredibly exciting market that is ripe with opportunity for TuneCore Artists,” stated Scott Ackerman, President and COO of TuneCore. “We’re excited to be a major US-based music distribution partner for KKBOX and offer artists entry into a region where getting distributed has often been a challenge regardless of high consumer demand.”
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