BROADCAST
ELECTRONICS
(BE) ACQUIRES LOCALMEDIA SOCIAL
MEDIA
AND AUDIENCE INTERACTIVITY RADIO ASSETS
BE acquires interactive tools for engaging radio listeners in real-time song voting, social media networking, and mobile text marketing
Quincy, Illinois
?
Broadcast Electronics
(BE) announced today that it has acquired the assets of LocalMedia, an application development company specializing in social media and
audience
interactivity tools for
radio
broadcasters.BE acquired all licensing, development and support assets for LocalMedia interactive products. Since April, 2011, these products have been marketed by BE under a partnership arrangement and offered under the brand names of CrowdControl, DJ Wall and
SMS
Campaign Manager.
These award-winning products are used to assist the station in engaging and capturing
listeners
through interactive, real-
time song
voting, social media networking via Facebook, Twitter, Google+ and text based mobile marketing. These interactive studio products include custom branded, station specific
apps
for
iPhone
, iPad, Android and other mobile
platforms
.
Digital Media
Solutions,
LLC
. Joining the newly created company from LocalMedia,
LLC
are Anthony Webb, the new entity’s
VP
Engineering; David Hoff,
VP
User Experience; and Ryan Burgoyne,
Business Development
Manager.
Broadcast Electronics
will contribute its existing suite of interactive and internet products including iTunes tagging, SoniXtream, the Artist Experience, and other innovative solutions still in development.
radio
customers.
The world continues moving to social media interactivity, young and old alike, and as an industry we must engage them in the way THEY wish to communicate. The tools and solutions offered by this new enterprise will provide our
radio
station customers with the tools being requested by both the
listener
and local
advertisers
without the large development and maintenance expenses of trying to do it on their own,””said BE President and
CEO
Joseph W.
Roark.
