If you’re a fan of boundary-pushing music festivals and exclusive, tropical destinations, then this post will resonate with you. Back in 2014, BACARDÍ rum hosted an epic music adventure named “BACARDÍ Triangle”, transporting fans to a private island in the Bermuda Triangle. This unique event featured performances from major music stars like Calvin Harris, Kendrick Lamar, and Ellie Goulding. Fast forward to 2025, and the spirit of that unforgettable weekend lives on, with the music industry continuing to create immersive experiences that blend music, travel, and adventure. Let’s look back at this iconic event and why it was a game-changer in the music and events industry.
CALVIN HARRIS, KENDRICK LAMAR AND ELLIE GOULDING TO TAKE THE STAGE AT BACARDÍ TRIANGLE
BACARDÍ rum pushed music festival boundaries to create an epic music adventure. The brand transported fans to a private island in the Bermuda Triangle.
Three superstar , three genres, three action-packed nights; one untameable experience. BACARDÍ Triangle was an event that saw 1,862 invited guests and competition winners take on one of the world’s most mysterious forces of nature in a three-day, music travel adventure that took place from October 30 to November 2, 2014.
AN UNFORGETTABLE EXPERIENCE
Three chartered jets from London, New York and Los Angeles, plus scheduled flights from 22 cities the world, transported guests to the five-star Waldorf Astoria El Conquistador resort in Puerto Rico. As Halloween night arrived, BACARDÍ Triangle ramped things up with a themed party that combined the best music with immersive theatre.
The weekend culminated with guests being whisked by thematic boat directly to a private, Caribbean island in the heart of the Bermuda Triangle. GRAMMY award-winning DJ Calvin Harris, hip-hop music star Kendrick Lamar, and singing sensation Ellie Goulding performed their biggest hits as part of an untameable, music weekend.
“I have played in many incredible places the globe – and I can’t wait to see if BACARDÍ Triangle is as amazing as it looks.” Ellie Goulding said. Calvin Harris also expressed his excitement, stating, “I’m looking forward to playing in the BACARDÍ Triangle, this has to be one of the most elaborate parties to have ever been organized.”
THE MUSIC TRAVEL PLATFORM
all music scenes and genres, there has been a surge in global events attended by fans from -aerosmith-and-lenny-kravitz-to-create-original-anthems” target=”_blank”> the world. As the traditional travel rule book is being torn up, BACARDÍ Triangle takes on one of the wildest forces in nature – the Bermuda Triangle – and kicks off a new global Music Travel Platform. A communication platform inspired by the unconstrained spirit of the Bacardi founding family, and its belief that life rewards those who boldly pursue their passions.
About BACARDÍ Rum – The World’s Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. BACARDÍ rum is the world’s most awarded spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDÍ rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862.
The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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#MusicFestival #BACARDÍTriangle #CalvinHarris #KendrickLamar #EllieGoulding
