Monetizing iTunes Tagging: A Strategic Partnership Between Broadcast Electronics and Emmis Interactive
As we journey forward in 2025, the significance of data applications in maximizing revenue and fostering listener loyalty in radio broadcasting cannot be overstated. A groundbreaking development in this regard is the strategic collaboration between Broadcast Electronics (BE) and Emmis Interactive. This partnership aims to optimize the potential of iTunes tagging for radio broadcasters, thereby creating an effective revenue cycle. With the integration of BE’s data management studio system and Emmis Interactive’s tagging metadata, radio stations have a more cost-effective and efficient way to monetize iTunes tagging of songs aired over FM RDS and HD Radio receivers.
The Partnership and Its Implications
By utilizing Emmis Interactive’s iTunes metadata and tagging solution, TagStation, broadcasters can effectively manage their iTunes tagging, ensuring accurate song matching and reporting. This eliminates the need for direct interaction with Apple or the development of individual data handling and reporting mechanisms. The partnership also offers broadcasters access to other data services through Emmis Interactive.
Benefits to the Industry
This strategic agreement is seen as a significant milestone in the industry. It is expected to encourage wider adoption and market penetration of iTunes tagging as it integrates all the necessary tools and services for broadcasters to recoup revenue from the songs that their listeners purchase through Apple iTunes.
Easy-to-Use and Affordable
One of the key advantages of this solution is its affordability and user-friendly design. It functions with any on-air playout system, making it a versatile tool for broadcasters. With the increasing importance of song tagging and similar technologies in enhancing the listener’s ” target=”_blank”>, this strategic agreement is a significant step forward for the industry.
About Broadcast Electronics and Emmis Interactive
Broadcast Electronics is a premier provider of solutions for over-the-air and internet radio, while Emmis Interactive is an -winning software and consulting providing broadcasters and publishers with profitable, sustainable interactive businesses.
For more information about Broadcast Electronics, visit www.bdcast.com. To learn more about Emmis Interactive, visit emmisinteractive.com.
#MusicIndustry #Broadcasting #iTunesTagging #RadioBroadcasting #EmmisInteractive
