93.5 KDAY: Setting a New Standard in Radio Broadcasting
As we navigate through the dynamic landscape of 2025, 93.5 FM KDAY, a distinct rhythm in the Los Angeles radio market, continues to make waves. By embracing the rhythm of the past while staying tuned into the pulsating beat of the present, this independently owned niche radio is setting the pace in the industry. This post delves into the success story of KDAY, a station that has knocked out competition and charted its unique course. It also explores how KDAY’s innovative approach to listener engagement, content selection, and social media integration is revolutionizing the radio industry and boosting its ratings in the nation’s number two radio market.
On a typical day driving through the bustling streets of Los Angeles, one might find themselves tuned in to 93.5 FM KDAY, a station that specializes in playing hip-hop from today but mostly in the day. Listening to radio personality PJ Butta introduce songs based on tweet requests from listeners is a refreshing ” target=”_blank”>. A notable example is the song, “Punks Jump Up to Beat Down” by Brand Nubian.
One cannot help but recall a comment from Arbitron’s of Programming Services, Jon Miller, who was impressed with KDAY’s success. He acknowledged the station’s impressive performance in the market despite challenges like a less-than-stellar signal, attributing it to the station’s compelling content and format.
The station’s success is also rooted in its ability to listen to and engage its audience, as evidenced by its strategic use of social media to drive song requests. A case in point is when the station utilized a trending topic on Twitter and Facebook – the fight between Manny Pacquiao and Juan Manuel Marquez – and encouraged listeners to request songs that they would dedicate to Manny Pacquiao.
With a virtually weak signal and a niche sound, KDAY still manages to rank number 12 in the nation’s number two radio market and they are still rising. Their innovative approach to radio broadcasting, coupled with their loyal and engaged audience, is a testament to their success. SoCal935, owner of KDAY, is indeed setting a new standard in the radio industry and may possibly become the blueprint for future radio formats.
Stay tuned to watch this underdog continue to knock out the competition!
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