Dash Radio & Oscar De La Hoya’s Exclusive Collaboration for Unforgettable Fight Coverage
As we step into 2025, it’s worth looking to one of the pivotal moments in the history of radio and sporting events. in September 2017, Dash Radio, a global leader in digital radio, teamed up with Oscar De La Hoya’s Golden Boy Promotions to provide exclusive live content for the much-anticipated fight between Canelo Alvarez and Gennady Golovkin. This event, known as “The Fight of the Decade,” was a milestone in sports broadcasting and set the stage for future collaborations and innovative coverage of sporting events.
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Unprecedented Fight Coverage
The exclusive Dash Radio pop-up station was overseen by Golden Boy fight host Tattoo, a former radio personality from Big Boy’s show on Power 106. Broadcasting live from the T-Mobile Arena in Las Vegas, the station offered unique pre- and post-fight coverage, including the launch of Tattoo’s new Monday-Friday show “TattooAndTheCrew”.
Behind the Scenes Access
The Golden Boy’s Dash Radio station gave fans an exclusive look into the fighters’ world, capturing behind-the-scenes moments and ringside action. Media interested in featuring or syndicating the pop-up station’s content were invited to establish contact.
A New Era in Sports Broadcasting
Oscar De La Hoya, ten-time world title winner and founder of Golden Boy Promotions, championed the radio as an underappreciated sports platform. The collaboration with Dash Radio was aimed at making the fight week experiences accessible to everyone, offering a free, streamlined solution.
Exclusive Features and Interviews
The pop-up also featured music curated by the fighters, exclusive coverage from weigh-ins and press conferences, and interviews with celebrity attendees from DJ Skee to Oscar De La Hoya. Golden Boy Radio positioned itself as the ultimate destination for boxing fans.
Event At-a-Glance
The collaboration involved Dash Radio, Golden Boy Promotions, Oscar de la Hoya, Canelo Alvarez, and Gennady Golovkin. The Station Preview for fight coverage ran from 9/14-9/17, with the full station launching in early October ‘17.
For more details, visit: dashradio.com/goldenboy
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