Delving into the World of Wine: John Legend’s LVE Rosé Seven years ago, on a mesmerizing summer evening, 10-time -winning John Legend introduced us to his new rosé brand, LVE, during an exclusive Airbnb concert in Beverly Hills. The event also marked the launch of his hit single, “A Good Night.” Among the small group of attendees were Chrissy Teigen, their daughter Luna, and close friends Kris Jenner and her then-boyfriend Corey Gamble. The venue, an undisclosed Airbnb home, added an air of mystique and intimacy to the evening. This blog post takes us to that memorable night, where music met wine, and all for a noble cause.
On Thursday, June 21, 2018, John Legend’s passion for music and wine brought together a select crowd at a secret Airbnb location in Beverly Hills. The event was not just an ordinary concert, but also a launch party for John Legend’s exclusive rosé brand, Legend Vineyards Exclusive (LVE).
Attendees and Atmosphere
The intimate gathering included familiar faces such as Chrissy Teigen, their daughter Luna, and friends Kris Jenner and her then-boyfriend Corey Gamble. Guests enjoyed a melodic evening against the backdrop of a breathtaking Beverly Hills venue, undisclosed until the day of the .
A Night to Remember
As attendees savored the smooth rosé from John’s LVE collection, they were serenaded by performances, featuring John’s latest single, “A Good Night.”
A Cause Close to the Heart
Moreover, the event was a fundraiser. All of the proceeds from the evening were donated to FREEAMERICA, a campaign initiated by John Legend to change the national conversation about our country’s misguided policies and transform America’s criminal justice system.
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