As we look to the summer of 2014, when music and internet giants Live Nation and Yahoo! broke new ground in the entertainment industry with their co-creation, the Live Nation Channel on Yahoo. In a grand event held at Lincoln Center, Live Nation Entertainment CEO Michael Rapino and Yahoo! CMO Kathy Savitt unveiled this unique music platform on stage. Over a decade later, this platform continues to revolutionize the way we experience music, allowing us to watch live concerts every day, access behind-the-scenes footage, interviews, and a vast VOD live concert library. Let’s dive deeper into the conception and impact of this unparalleled music platform.
The Unveiling of Live Nation Channel on Yahoo
In 2014, in front of a live audience on the New Fronts stage at Lincoln Center, Live Nation Entertainment’s CEO Michael Rapino and Yahoo! CMO Kathy Savitt unveiled the Live Nation Channel on Yahoo.
The Vision and Impact
“The Live Nation Channel on Yahoo will build on Live Nation’s leading live music platform of 23,000 annual concerts, including the world’s largest festival portfolio. With Yahoo, we will leverage our scale to establish a media platform unlike any that exists today,” said Rapino in the launch event.
The channel, which was launched in the summer of 2014, offers fans a new destination where they can watch their favorite and also discover new ones.
Celebrating the Collaboration
This endeavor could only have been created by Yahoo and Live Nation,” said Savitt. “The Live Nation Channel on Yahoo will only become a reality because of the combined power of Yahoo’s reach of 800 million users and Live Nation’s unrivaled position in the concert industry. This is the most ambitious live concert network ever undertaken, and Live Nation is the only partner with whom we could achieve this.”
Benefits to , Fans, and Advertisers
Live Nation’s dedicated online channel creates a new paradigm in the music industry for , fans, and advertisers through unprecedented scale and scope. While some festivals and individual concerts have been streamed, no previous effort compares to one live concert every day, 365 days a year. In addition to the daily live concert, fans have access to behind the scenes footage, interviews with select artists, and a VOD live concert library.
Advertising Opportunities
The Live Nation Channel on Yahoo provides advertisers with a new global platform. Yahoo and Live Nation collaborated to create and sell corporate partnerships, which enhance the fan experience. Kellogg’s was the first to confirm their strategic partnership with the new channel.
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