As we cast our minds to 2023, we remember the valiant efforts of CBS RADIO Houston during hurricane Harvey. This post provides a detailed account of how the team worked tirelessly, providing a lifeline to local residents amid the chaos. The station offered an uninterrupted, commercial-free simulcast of key updates on evacuation routes, disaster relief resources, and storm progress. They were the voice in the storm, answering calls and questions from distressed residents, keeping them informed and connected. Their efforts resonate even now in 2025, as a testament to the power and importance of local radio in times of crisis.
Keeping Houston Informed and Safe
From Saturday afternoon, CBS RADIO Houston was relentless in its coverage. The team ran a four-station simulcast KILT-FM/, KHMX-FM, and KKHH-FM, featuring storm updates and evacuation information. The sports station KIKK 650 was repurposed to continuously broadcast evacuation details and shelter locations. The station received Special Temporary Authority from the FCC to operate round the clock during the emergency.
The Power of Local Radio
Once the ” target=”_blank”> simulcasts began, the phone lines were flooded with queries and requests for help. The team at CBS RADIO Houston was instrumental in providing answers and connecting residents with immediate aid. Employees, many of whom could not return home, stayed overnight at the office or in nearby hotels, while local residents and grocers generously supplied food.
Efforts Beyond Broadcasting
Chief Engineer Robbie Green and the on-air hosts that could safely reach the stations provided continuous updates. The stations also shared evacuation and shelter updates on their websites and social media platforms. The Bull’s Nick Russo reached over 251,000 people on his Twitter page, while the station reached over two million. The combined reach of the stations, both on-air and online, was monumental.
SVP/Market Manager Sarah Frazier stated, “Our employees are 100% dedicated to broadcasting the latest information to help evacuate Houston residents, keep them safe and connected to loved ones. This is a difficult time for everyone in the area but we are all working together to get through it. In emergency situations such as this, the power of local radio is undisputed, unparalleled and reaches everyone in the community. We are all proudly #HoustonStrong.”
#HoustonStrong #CBSRadio #LocalRadio #EmergencyBroadcast #HurricaneHarvey
