COMEDY CENTRAL has opened its vault to give fans the ultimate in stand-up comedy binge viewing. The #1 brand in comedy announced today the launch of CC: Stand-Up, an innovative,
free
app
for
iPhone
and iPad, available exclusively on the
App Store
.
This innovative video App is a stand-alone extension of COMEDY CENTRAL that brings comedy fans a completely new stand-up channel, a tool to discover new
comics
and a platform for sharing comedic content.
Comedy Central
has a rich history with stand-up. The genre has been a part of the brand since its launch in 1991.
As home to the largest stand-up library in the world, the brand’s CC: Stand-Up App features over 700
comedians
, giving fans deep access to a constant stream of content. The App’s innovative tool for
discovery
, “
Six Degrees
of Stand-Up,” uses a recommendation algorithm that will enmesh fans into an intricate web of comedic connections to discover new
comics
.
For example, after viewing
Pete Holmes
,
Six Degrees
generates a web of additional
comedians
based on similar sensibilities (alternative comedy), topics (animals) and relationships (love of Ryan Gosling). With comedy content being the social currency in which
young men
connect, the App also gives fans the ability to watch curated playlists and share videos via Facebook and Twitter.”At its simplest, CC: Stand-Up is a
digitally
distributed, pure stand-up channel, in which fans can immerse themselves for hours with just one touch,” said
Erik Flannigan
, EVP Multi-Platform Strategy & Development,
Viacom Entertainment Group
. “Layered onto that is an intuitive on-demand and recommendation platform, which makes the
discovery
of new
comedians
something fun to explore.
It’s got the whole ‘lean forward, lean back’ thing people always talk about, only for real.”The CC: Stand-Up App content will be promoted on all COMEDY CENTRAL brand extensions including the linear channel, cc.com,
Comedy Central
Certified Clubs, COMEDY CENTRAL Radio and COMEDY CENTRAL Live Entertainment.AXE Face is the official launch sponsor and has created a “Laugh Your Face Off” featured playlist.The CC Stand-Up App is available for
free
from the
App Store
on
iPhone
, iPad and
iPod
touch or at www.AppStore.com/CCStandUp.
