LiveU Teams Up with Boiler Room to Expand Global Reach
Welcome to a fresh look at the ongoing evolution of the music industry. It’s 2025 and the online music landscape continues to thrive, adapting to the needs of the ever-growing digital audience. In today’s update, we’re delving into the exciting partnership between LiveU and Boiler Room, two giants in the world of digital music broadcasting. This alliance is a testament to the industry’s ever-evolving nature, as it underlines both the promotional and technical aspects of broadcasting live music events. Join us as we explore the details of this collaboration and how it’s set to reshape the global music event web broadcasting scene.
LiveU and Boiler Room: A Dynamic Partnership
LiveU, a pioneer and leader in IP-based live video services and broadcast solutions, has its partnership with global music event web broadcaster, Boiler Room. This partnership combines promotional and technical aspects, allowing Boiler Room to utilize LiveU’s technology while promoting LiveU as a partner brand. The deal is supervised by LiveU’s UK partner, Garland Partners Ltd.
Boiler Room’s Impact in the Online Music World
Since its inception in 2010, Boiler Room has established itself as a cultural phenomenon in the online music world. It streams live music sessions from the globe to an audience of eager fans, focusing on delivering an authentic sense of the events specially arranged by Boiler Room. These showcase the band or DJ, the music, and the atmosphere.
Boiler Room’s Approach to Broadcasting
According to Larry Gale, Boiler Room’s Head of Broadcast, Boiler Room is a community that exists between television and radio, with a unique approach to both mediums. Their focus is on streaming the highest quality music experience to their audience, and LiveU ensures the capability to do this from anywhere with a 3G/4G signal.
Technological Advancements with LiveU
Adopting a careful approach to selecting promotional partners, Boiler Room works with key brands like Ray-Ban and Ballantine’s Whiskey. From a technological standpoint, Boiler Room is now using multiple LU500 backpack units from LiveU connected to LiveU Central, its unified management platform, for easy preview and remote control of the units. Events are primarily streamed live, then looped for a few days before offered via online VoD access. Some events go straight to VoD, usually due to DJ requirements or filming logistics.
Expanding Reach with LiveU
Larry Gale further highlighted how LiveU has enabled them to do things that were previously impossible, saying, “Five years ago, we were tied to venues that had a decent internet connection. It’s been challenging to bring to us; it’s been much easier for us to go to them. With LiveU, we can expand our reach and be even more adventurous.”
Boiler Room’s Global Presence
Boiler Room has offices in London, New York, and Berlin, and organizes parties from Japan to Mexico, Brazil to Australia, with new venues added regularly. Ronen Artman, VP Marketing, expressed his excitement about partnering with Boiler Room, stating, “It’s very impressive how quickly Boiler Room has established itself as such a strong brand within the electronic and general music scene. We are very pleased to be partnering with them on both these technical and promotional levels and we look forward to working together with them as they continue their expansion.”
Final Thoughts
As we navigate the constantly evolving world of online music broadcasting, partnerships like LiveU and Boiler Room’s promise a brighter, more exciting future for ” target=”_blank”> and audiences alike. Stay tuned for more updates on this dynamic industry.
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