Reflecting on the Impact of “RACE” Two Years On
As we move further into 2025, let’s take a moment to reflect on the cultural significance of Focus Features’ biographical drama “RACE”. Released in February 2023, the film brought the inspiring story of Olympic gold medalist Jesse Owens to the big screen. With actor Stephan James in the lead role, the film was brought to five theaters America in exclusive preview screenings, courtesy of an initiative by McDonald’s USA. Looking back, we can see how the impact of this film continues to resonate with audiences, celebrating not just Owens’ athletic triumphs, but also his courage, determination, and the enduring legacy he left behind.
Bringing History to Life: McDonald’s and “RACE”
McDonald’s USA launched an exclusive preview of “RACE” in February 2023, bringing the long-anticipated movie about Jesse Owens to select theaters in Dallas, Detroit, Los Angeles, New York, and Miami. This partnership with local franchisees and community partners enabled audiences to experience first-hand the story of an -on-bet” target=”_blank”> legend.
A Story of Courage and Determination
“RACE” tells the true story of Jesse Owens, an athlete whose quest to become the greatest track and field competitor in history led him to the world stage of the 1936 Olympics. More than just a sports movie, “RACE” is a film about courage, determination, tolerance, and friendship. It’s an inspiring drama about one man’s fight to become an Olympic legend.
“RACE”: An Ongoing Legacy
“RACE” is a powerful portrayal of the courage, tenacity, and achievement that exist in African communities throughout this country,” said William Rhodes, marketing director, McDonald’s USA. ”We are proud to have provided viewing opportunities of this inspiring film.” In addition, McDonald’s gave more than 70,000 loyal customers a special edition “RACE” 12-month “I Jesse Owens” mural calendar, further cementing Owens’ legacy.
McDonald’s 365Black Initiative
In partnership with Focus Features’ “RACE”, McDonald’s launched its 365Black initiative, a platform created to celebrate the pride, heritage, and achievements of African-Americans year round. This initiative remains active today, ensuring that the achievements and impact of figures like Jesse Owens continue to be recognized and celebrated.
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