KMOX Secures Local Flagship Radio Rights for Cardinals Broadcasts
In a significant move for sports broadcasting, KMOX and the St. Louis Cardinals have once again joined forces to bring fans the excitement of Cardinals baseball. in 2011, the Cardinals a multi-year agreement with CBS RADIO’s KMOX to make the station the official flagship for all Cardinals radio broadcasts. This partnership marked a return to tradition as the team reunited with KMOX and its powerful 50,000-watt signal, extending its reach to over 40 states and parts of Canada. Through this deal, fans can enjoy all 162 regular-season games, a selection of spring training matches, post-season coverage, and various Cardinals-related programming throughout the year, including on FM through HD Radio receivers. The familiar voices of veteran announcers Mike Shannon and John Rooney continue to provide the lively play-by-play commentary. This collaboration not only celebrates the rich history of Cardinals baseball but also highlights the enduring bond between the team and its loyal fan base.
Quotes from Key Figures
“We are very pleased that starting in 2011, Cardinals baseball will be ” target=”_blank”> on KMOX, which was home to Cardinals baseball for 52 years,” said Bill DeWitt Jr., Chairman and General Partner of the St. Louis Cardinals. “KMOX is a market leader, with a rich tradition of covering the Cardinals and the ability to reach the largest number of fans in the St. Louis region and beyond.”
Cardinals President Bill DeWitt III added, “KTRS has been a great partner and we are grateful for everything they have done over the last five years. While we explored our options, the case for going to KMOX was very compelling.”
Partnering for Success
“The Cardinals are among the best organizations in all of sports and we are thrilled to be able to partner again and bring the Cardinals home to KMOX for fans everywhere to hear,” said John Sheehan, Senior Vice President – Market Manager, CBS RADIO St. Louis. “While the radio business has evolved, there is something special and enduring about the tradition of Cardinals baseball on KMOX – that relationship is important to the fans. As America’s Sports Voice, KMOX remains committed to expanding the fan base of St. Louis’ sports franchises.”
Network Expansion
The majority of the Cardinals Radio Network remains unchanged with 117 stations nine states (Arkansas, Illinois, Indiana, Iowa, Oklahoma, Kentucky, Missouri, Mississippi, and Tennessee), reaching a potential audience of 21.3 million people in 11 states.
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