In a sweeping change that’s been two years in the making, Interscope Geffen A&M has promoted Gary Kelly to the position of Executive Vice President/Chief Revenue Officer. This move, in 2023 by Interscope Geffen A&M Chairman and CEO John Janick and Vice Chairman Steve Berman, sees Kelly steering a team that oversees revenue, digital marketing, and production. The promotion still stands as a significant landmark, marking the first time an executive has held the title of Chief Revenue Officer at a record company. Kelly’s team also manages all playlisting activities for IGA, including the newly created position of of Playlisting, a response to the demands of the evolving music streaming landscape.
Unprecedented Changes at Interscope Geffen A&M
With Kelly’s promotion and the alignment of three departments, Interscope Geffen A&M not only signals its readiness for the future but also its commitment to maximize the shifts in the industry and excel in serving its -on-bet” target=”_blank”>.
Realignment for The Future
Among the roles of Kelly’s team is overseeing all playlisting activities for IGA, including the newly created position of Director of Playlisting. This role is an industry first, designed to meet the demands of the new paradigm in music streaming. It involves marketing and playlisting ambassadors who work digital music service providers, including Apple Music, Spotify, Amazon, Google Play Music, Tidal, and Pandora.
#GaryKellyPromotion #InterscopeGeffenAM #MusicIndustryShift #PlaylistAmbassadors #FutureofMusic
