As we continue to celebrate the enduring legacy of Jimi Hendrix, one of the most influential guitarists in the history of popular music, it’s exciting to report on a significant development in 2025. The Thread Shop, Sony Music Entertainment’s merchandising division, has an exclusive partnership with Authentic Hendrix LLC and Experience Hendrix L.L.C. This collaboration will bring fans unique merchandise, including clothing, accessories, and collectibles, in a dedicated Hendrix product line. through various purchasing platforms, this marks the first time that Jimi Hendrix’s legendary music, audiovisual releases, and authorized merchandise will be collected in one place.
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Exclusive Partnership with Authentic Hendrix and Experience Hendrix
The Thread Shop will work closely with Authentic Hendrix and Experience Hendrix to create unique merchandise in a new Hendrix-specific product line through various purchasing platforms, including pop-ups, brick &” target=”_blank”>; mortar retail, and online stores.
Historic Licensing Partnership
This new offering marks the first time Jimi Hendrix’s legendary music, audiovisual releases, and authorized merchandise will be in one place. Back in 2009, Sony Music, Authentic Hendrix, and Experience Hendrix had begun a historic licensing partnership encompassing the ongoing curation and distribution of the Jimi Hendrix music catalog and archives.
Continuing the Legacy of Jimi Hendrix
With the new merchandising partnership, The Thread Shop will coordinate with Legacy Recordings on integrated merchandising and music opportunities. Janie Hendrix, CEO/President, Experience Hendrix and Authentic Hendrix, expressed her confidence in The Thread Shop’s capacity to continue to present Jimi’s persona to the world, including his unique sense of style.
Joining The Thread Shop’s Powerhouse
Jimi Hendrix joins The Thread Shop’s powerhouse roster of classic and contemporary music icons, such as A$AP Ferg, the Beatles, Camila Cabello, Bob Dylan, Joan Jett, Led Zeppelin, Maluma, and P!nk. The Thread Shop is committed to providing the ultimate consumer shopping experience for music fans and devotees of popular culture.
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