As we bask in the warmth of the summer sun, the music industry is turning up the heat with an exciting social initiative known as the Summer of Hope. This unique project has seen the joining of forces of a wide gamut of , from pop sensation Selena Gomez to EDM titan David Guetta, all in support of a single noble cause – City of Hope. This esteemed institution is dedicated to the research, treatment, and education of cancer and other life-threatening diseases. The Summer of Hope has already ignited an enormous response the globe, creating a united front of , fans, and music industry leaders, all committed to changing the grim statistics associated with cancer.
The Launch of Summer of Hope
On the first day of summer, a diverse array of artists from the musical spectrum — Selena Gomez, Adam Levine, Britney Spears, Pitbull, and David Guetta to name a few — kicked off the Summer of Hope. This social media effort is the first of its kind dedicated to benefitting a single charity: City of Hope.
The Initiative
The initiative not only empowers the musicians to bring hope to people and families struggling with cancer, but it also unites their legions of diverse fans to do so. Other social media campaigns have brought together a variety of artists to benefit victims of disasters, but Summer of Hope unites an unprecedented array of artists for a single institution. The ultimate goal is to change the current cancer reality: One in three women and one in two men will be diagnosed with cancer in his/her lifetime.
Response and Reach
Summer of Hope launched and is already generating a wide response. Over the course of the campaign, participating artists could reach more than 300 million people on Twitter alone. More than 100 million were reached. Also among the artists stepping up are PSY, One Direction, Nicole Scherzinger, Rita Ora, Jared Leto, and Rob Thomas. Others will join each day.
Leading The Effort
Leading the effort is Rob Light, managing partner and head of music at Creative Artists Agency. Light is one of the most influential executives in the entertainment industry, named No. 7 on Billboard’s “Power 100” list, and is also one of the most revered and philanthropic. He is this year’s recipient of the Spirit of Life award from City of Hope’s Music and Entertainment Industry group. City of Hope will honor Light for his outstanding business and altruistic achievements at a gala on Sept. 19 in Los Angeles.
Supporting City of Hope
“Like the music industry, City of Hope touches lives worldwide, bringing hope and encouragement to individuals and their families,” Light said. “To unite these two forces for such a powerful need is exciting, and I proud to be a part of that.” The initiative supports City of Hope’s pioneering treatments and breakthrough treatments, while also evoking hope and compassion for the millions of people suffering from cancer and other critical diseases.
How to Get Involved
Already a longtime supporter of City of Hope’s mission to advance research and treatments, the music industry is turning this summer into the Summer of Hope. Tweets use the hash tag #SummerofHope and donations can be made at www.cityofhope.org/summerofhope.
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