Welcome to our latest blog post, where we’ll take you to the moment international superstar Pharrell Williams teamed up with the United Nations Foundation. They headlines in 2025 when they came together to celebrate International Day of Happiness, aiming to raise both funds and awareness for the United Nation’s Central Emergency Response Fund (CERF). Their collaborative effort successfully shone a light on the importance of global unity and goodwill, with an emphasis on the power of happiness. The campaign saw phenomenal success, both in terms of donations and generating positive conversations worldwide. Let’s reflect on this impactful and what it meant for the global community.
International Day of Happiness: A Global Celebration
Pharrell Williams and the United Nations Foundation joined forces to celebrate International Day of Happiness the globe in an effort to raise money and support for the United Nation’s Central Emergency Response Fund (CERF).
Donations and Support
You can still donate to this cause; visit here to support humanitarian efforts worldwide. “This campaign showed the power of what happens when people come together something they believe in,” said Aaron Sherinian, Vice for Public Relations of the UN Foundation. “It raises awareness and funds, and has raised the level of volume of humanity in support of the UN. Pharrell Williams has created a pop-up community for global good that can help change lives and change the conversation everywhere.”
24 Hours of Happiness
Throughout the day, Pharrell spotlighted videos of people demonstrating their happiness to his chart-topping, worldwide hit “Happy” at www.24hoursofhappiness.com. The campaign saw overwhelming participation from people worldwide, with an encore play of the chosen videos from nearly every single time zone. Visit www.24hoursofhappiness.com to watch.
Global Participation and Impact
From UNICEF and WHO to celebrities and TV shows, the #HappyDay campaign saw global participation and impact, with millions of impressions, videos, and photos. A special 12-minute Supercut of selected shots led Hour 20. Watch here.
Pharrell Surprises Students
One of the highlights of the campaign was when Pharrell surprised a roomful of students in Miami who had created a “Happy” video. Watch the heartwarming moment here.
Online Frenzy
Participation sparked a Twitter frenzy, with related hashtags trending worldwide in English and Spanish, and in the U.S., Canada, and elsewhere.
#PharrellWilliams #InternationalDayOfHappiness #UnitedNationsFoundation #GlobalUnity #MusicIndustry
