Kids and Tech Just Got Fruitier: Impecca’s Fruit Ninja Accessory Line
As we navigate through 2025, let’s take a moment to look at an exciting development in the world of consumer electronics for kids. Remember Impecca’s Fruit Ninja accessory line? Launched in collaboration with Fruit Ninja developer Halfbrick Studios, this range of electronics accessories was aimed at the over 350 million players of the iconic Fruit Ninja game. With its fun, non-violent premise of slicing through fruits, the game and its accessory line catered to boys, girls, teens, and young adults alike. Now let’s delve into more details about this unique partnership and what it brought to our tech-savvy kids.
Impecca’s Fruit Ninja Accessory Line
Impecca, a leader in audio, video, and computer products, introduced the Impecca Fruit Ninja consumer electronics accessory line ” target=”_blank”> in 2013. This line included Bluetooth speakers, USB drives, earbuds, headphones, speakers, bags, cases, and more – all created for the younger generation.
The line was showcased at the Consumer Electronics Show (CES) in Las Vegas, and initiated by HAP Consulting, Halfbrick’s worldwide licensing agent. The range was developed in partnership with Fruit Ninja’s creator, Halfbrick Studios.
Fruit Ninja: Kid Demanded – Mom Approved
Impecca’s Fruit Ninja line was a hit amongst the massive player base of the Fruit Ninja video game, offering a fun assortment of accessories for iOS devices, Android phones, and tablets. The non-violent game that inspired these accessories was designed to appeal equally to all demographics, with an assortment of colors and styles to fit everyone’s taste and budget.
Educating the Public: Fruit Ninja’s Mission
Phil Larsen, Chief Marketing Officer of Halfbrick Studios, said that “Over 1.5 trillion pieces of fruit have been sliced since Fruit Ninja began.” John Bock, President, Impecca USA, added, “This ‘ friendly’ game is enjoyed by all demographics of consumers. We at Impecca USA are excited about bringing the Fruit Ninja brand to market in the electronics category. In addition to a non-violent game for kids, there are many ‘Fruit Fun Facts’ within the game that help educate the public on the value of fruit in your daily diet.”
Impecca’s Fruit Ninja consumer electronics accessories became in the spring of 2013. For more information, visit www.impeccausa.com.
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