Live Nation Continues its Fight Against AIDS with (RED) in 2025
In the ever-evolving world of music and -on-bet” target=”_blank”>, one thing remains constant: the power of the industry to effect change. One such example is the ongoing partnership between Live Nation Entertainment and (RED). Established in 2013, this collaboration has successfully utilized the influence of music, sports, and live entertainment to raise awareness and funds for the Global Fund in their fight against 
AIDS.
Reviving a Successful Collaboration
From the present to June 10, Live Nation Entertainment is once again joining forces with (RED) to raise funds and awareness for the Global Fund to combat AIDS. Supporters can contribute locally by donating up to $25 while purchasing tickets through the Ticketmaster.com, Ticketmaster.ca, and LiveNation.com platforms.
Building on Past Success
Reflecting on their initial partnership in 2013, Michael Rapino, CEO and President of Live Nation Entertainment, said, “We created nearly 100 million impressions and raised more than $130,000 for (RED), through the power of music, sports and live entertainment fans the world. Now, we want to advance this further and see if we can double these numbers. So many people understand the importance of uniting to help commence the end of AIDS, and we are eager to do our part in helping to deliver an AIDS-free generation in our lifetime. I look forward to watching everyone collaborate to execute this essential campaign.”
How to Support
Fans purchasing tickets for select live entertainment, sports, theater, , and music events can support (RED) and the crucial work of the Global Fund by making monetary contributions at the end of their ticket purchase on the aforementioned websites. 100% of these donations will go directly to the Global Fund. This international financing institution delivers programs that provide prevention, treatment, counseling, HIV testing, and care services for people living with HIV/AIDS. Life-saving medication can cost as little as 40 cents a day, meaning that a $25 donation can deliver more than two months’ worth of medicine.
(RED) and Live Nation: A Continued Partnership
Deborah Dugan, CEO, (RED), expressed her excitement at continuing the relationship with Live Nation, thanking everyone for rallying this incredibly important goal. Since its founding in 2006 by Bono and Bobby Shriver, (RED) has generated more than $250 million for the Global Fund. The first time that Live Nation Entertainment worked with (RED) was in November and December of 2013.
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