As we cast our eyes to the transformational journey of Gospel 1490 WMBM, we can’t help but reflect on the pivotal event six years ago, in 2019, that led to their rebranding. The radio station, a beacon in the community, unveiled its new identity – WMBM Media Group, Inc. – and initiated a non-profit, WMBM Cares, Inc., in honor of its 25th Anniversary. The ceremony was more than a simple event; it was a historical milestone that marked the beginning of the station’s renewed vision and commitment to serve the community. Join us as we dive into this memorable event and its ongoing impact in 2025.
25th Anniversary Celebration of Gospel 1490 WMBM
MIAMI, FL – NOVEMBER 11, 2019: Oscar Joyner, Media Executive Co-Chair, and Larry R. Handfield, Attorney &; Anniversary Chair attend the kick-off announcement of the 25th Anniversary Celebration at New Birth Baptist Church in Miami, Florida. ( Photo by Johnny Louis / jlnphotography.com )
Unveiling of 2020 Vision
During a festive and inspirational service on Sunday, November 17th, 2019, Gospel 1490 WMBM unveiled its 2020 Vision, announcing the company’s new name – WMBM Media Group, Inc. – and launching a new nonprofit – WMBM Cares, Inc.
Miami attorney Larry Handfield, Esq. was named the 25th Anniversary Chair and veteran media executive Oscar Joyner, co-chair. Handfield and Joyner outlined the exciting new direction as part of the overall campaign to rebrand the radio station, a stalwart of the community. The official 25th anniversary was celebrated on March 8, 2020, and continued to embrace change throughout 2020.
New Directions
The new direction featured the renaming of New Birth Broadcasting Company, led by visionary Bishop Victor T. Curry, the station’s president and general manager, to WMBM Media Group, Inc., to expand its broadcasting and communication services. WMBM Cares, Inc., offered a wide range of programs and services to the South Florida community.
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