An Exciting Journey of Lori Feldman in Warner Bros. Records
Welcome to a trip down memory lane! We are revisiting Lori Feldman’s stellar career trajectory in Warner Bros. Records (WBR). In 2025, we celebrate close to two decades since Feldman, a highly respected figure in the industry, assumed the position of Executive Vice President, Brand Partnerships & Creative Synch Licensing. then, she was already a 19-year veteran of the Warner Bros. team, bringing a wealth of experience and insight to her role. Let’s look back at her incredible journey and the major milestones she achieved on her way to the top.
<img alt="Image of Lori Feldman her promotion” class=”alignleft wp-image-133705″ src=”https://radiofacts.com/wp-content/uploads/2022/10/wbrevp-600×600-4.jpg” width=”252″ height=”252″ />Warner Bros. Records Feldman’s promotion in the mid-2000s. Prior to this, she had been part of the Warner Bros. team since the late ’90s, initially joining as Vice President, Music Video Marketing. Her roles evolved over the years, leading her to serve as Senior Vice President, Brand Partnerships & Music Licensing from 2006 onwards.
Contributions and Accomplishments
In her role as Executive Vice President, Feldman continued to forge world-class brand partnerships and licensing opportunities for Warner Bros.’ roster of artists. Her work was acknowledged by WBR Chairman & CEO Cameron Strang, who applauded her innovative campaigns and synch licensing initiatives that did more than just pair brands and artists; they created meaningful connections between fans and music.
Looking Towards the Future
Lori Feldman, always forward-thinking, recognized the rapidly evolving branding and licensing landscape. She saw new technologies as an opportunity to break new ground, creating exciting avenues for the phenomenal WBR roster. Her goal was to find the perfect match between the brand and the music, and to create consumer experiences that built passionate fan bases and long-term careers for artists.
Brand Partnerships and Campaigns
Some of the brand partnerships and synch campaigns that Feldman has spearheaded include alliances with Chrysler, Nokia, Lifetime, Citibank, Delta Airlines, The Gap, -on-bet” target=”_blank”> Airlines, Hyundai, Jeep, Pepsi, Skyy Vodka, Bud Light Lime, Lee Jeans, Ralph Lauren Fragrances, and many more.
Continuing the Journey
Having joined Warner Bros. Records in 1995, Feldman’s journey from Vice President, Music Video Marketing, to her current position as Executive Vice President has been nothing short of inspiring. Before her time at WBR, she was with Virgin Records for six years, serving various roles. Her story serves as a testament to her dedication to the music industry and her unwavering commitment to development.
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