As we step into 2025, the world of live continues to evolve, with technology playing an increasingly crucial role in enhancing the fan ” target=”_blank”>. One such initiative that has caught attention is Ticketmaster’s “Voice of the Fan” program. This exciting project, facilitated by sports broadcaster Erin Andrews, offers fans a unique insight into the stories and personalities behind the scenes of their favorite live events. This blog post delves into the details of this initiative, and how it aims to revolutionize the way fans interact with and enjoy live entertainment.
Erin Andrews Teams Up With Ticketmaster
For those passionate about live entertainment, there’s nothing quite like the thrill of there in person. To enhance this , Ticketmaster, a division of Live Nation Entertainment (NYSE: LYV), has joined forces with sports broadcaster Erin Andrews to launch the “Voice of the Fan” interactive program.
The Voice of the Fan Program
“We all see what happens on stage and on the field, but through Ticketmaster’s ‘Voice of the Fan’ initiative, our aim is to offer fans a sneak peek into the stories and personalities not often seen,” said Erin Andrews. “Like me, Ticketmaster is dedicated to delivering real, authentic experiences, which is why I’m thrilled to bring this program to the true fans of live entertainment.”
Year-Long Initiative
As part of this year-long initiative, Andrews will host the “Voice of the Fan” video series, presenting a range of engaging interviews with renowned personalities in the world of sports and music, as well as their fans. These videos will shed light on Ticketmaster’s ongoing efforts to create a safer, improved resale for fans, including the introduction of its beta product, TM+.
TM+ Technology Enhancement
TM+ is a technology enhancement to Ticketmaster that offers fans a secure, convenient platform to view all their ticket options, both primary and resale.
Erin Andrews as Fan’s Ambassador
In addition to hosting videos and live charity events, Andrews will also serve as the fan’s ambassador online and on social media, discussing topics related to the rapidly changing live-event ticketing marketplace.
The Future of Live Entertainment
“Nothing compares to the buzz of live entertainment. With Erin’s unique background as a broadcast reporter and TV personality, we have the perfect guide to help fans uncover the stories behind the action,” said Jared Smith, president, Ticketmaster North America. “We’re incredibly excited about the evolution in event ticketing that Ticketmaster is spearheading. As the leading ticketing provider for live entertainment and professional sports league partners, Ticketmaster aims to deliver the most outstanding experiences possible. ‘Voice of the Fan’ is just another way we aim to forever transform the way fans experience live events.”
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