As we reach the midway point of 2025, we reflect on some of the significant happenings in the broadcast media industry. Today, we take a look on the career trajectory of Alan Blum, noting his appointment as Vice President, Branded Content Solutions at CBS RADIO—a major milestone in his illustrious career. This appointment was a significant move for CBS RADIO, one of the largest major-market broadcast media operators in the United States, and it further emphasized their commitment to producing high-quality original content distributed diverse platforms.
CBS RADIO’s New Appointment
In an effort to enhance their content solutions, CBS RADIO that Alan Blum would assume the newly-created position of Vice President, Branded Content Solutions.
Role and Responsibilities
Reporting to Rich Lobel, Executive Vice President and CMO, Altitude Group, Blum’s role involves working with leading marketers to develop cross-platform programs that foster brand awareness and favorability for advertisers. He is also tasked with devising innovative ways to integrate clients into various broadcast and digital programming, as well as out of home media.
Alan Blum’s Expertise
Blum brings with him extensive agency and branded content experience, having founded the NYC-based advertising agency Re:Vision in 1993 and served as its President and Executive Creative Director. His creative expertise has been recognized and sought by a host of clients, from start-ups to Fortune 100 companies.
Previous Ventures and Board Memberships
In addition to his role at CBS RADIO, Blum has also launched Five Point Snacks, a line of snack products whose proceeds go towards supporting veterans’ organizations. Moreover, he has served on the Board of New York Neo-Futurists, an -on-bet” target=”_blank”>-winning NYC theater company, and the Board of Advisors for the Brooklyn Conservatory of Music.
#MusicIndustry #BroadcastMedia #CBSRadio #BrandedContent #Events
