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Reflecting on NBC News and TV One’s Historic Election Coverage Partnership
As we navigate through 2025, let’s take a retrospective look at the groundbreaking partnership of NBC News and TV One from 2012. This collaboration marked a significant moment in media history, as the two organizations came together to provide specialized coverage of the presidential election aimed at serving the Black community. Their joint efforts brought about an innovative perspective on election coverage, delivering crucial insights and analysis. This post will delve into the elements that this partnership a milestone in media collaborations.
NBC News, a leading source of global news and information, and TV One, a network committed to entertaining, informing, and inspiring Black adult viewers, joined forces to cover the 2012 presidential election. The unique perspective offered by this collaboration sought to serve the needs of Black viewers.
Convention Nights and Election Coverage
The special coverage encompassed the final night of both the Republican National Convention and the Democratic National Convention, as well as the night of the presidential election. All three nights of coverage were branded under the TV One: One Vote Matters banner. This agreement marked the first joint effort between the two organizations, as well as TV One’s premiere offering of national convention coverage.
The Announcement and Logistics
The joint announcement was made by TV One President and CEO Wonya Lucas and NBC News President Steve Capus. As part of the partnership, TV One aired a four-hour broadcast on the final evening of the Republican and Democratic conventions. The coverage featured TV One correspondents and veteran political reporters from NBC News and theGrio.
Contributions and Analysis
NBC News’ Craig Melvin anchored all three evenings of coverage from NBC’s Washington, DC studios. TV One’s Washington Watch host Roland Martin also contributed to coverage with insightful segments and analysis.
The Impact of the Partnership
TV One’s convention coverage included appearances by notable panelists speaking on the key issues, live airings of candidate speeches, and follow-up analysis of the candidates’ performances. The 2012 presidential election coverage concluded with live coverage on election night, which included the victory speech of the newly elected President of the United States of America.
Production Team
Kim Bondy served as the producer and Kerri Forrest as the senior producer for TV One’s election and convention coverage, playing a pivotal role in the successful execution of the project.
This partnership between NBC News and TV One set a precedent for similar collaborations in the future, serving as a cornerstone in the evolution of media partnerships targeting specific communities.
#NBCNews #TVOne #MediaPartnerships #ElectionCoverage #BlackCommunity
