Welcome to a nostalgic journey into the past, as we look on Montblanc’s powerful tribute to the legendary Nelson Mandela. A part of the “Midnight Moment: A Gallery,” this tribute, originally showcased in 2013, was a brilliant combination of art, technology, and philanthropy. , 12 years later, the impact and relevance of this initiative remain as strong as ever. This blog post provides an in-depth exploration of that memorable event, highlighting the involvement of figures like Robert de Niro and Mandela’s own grandsons, Ndaba and Kweku Mandela. Let’s dive ” target=”_blank”> into this iconic tribute to an iconic leader and the subsequent reception held in Times Square, where guests were mesmerised by the “Power of Words” showcase.
Montblanc celebrated their partnership with “Midnight Moment: A Gallery,” with a tribute to Nelson Mandela. The viewing reception was held at the R-Lounge in Times Square and was graced by personalities like Robert de Niro, Jane Rosenthal, Craig Hatkoff, and Ndaba and Kweku Mandela, two of Nelson Mandela’s grandsons.
The “Midnight Moment” Series
The “Midnight Moment” is a synchronized creative content series that broadcasts selected videos in Times Square every night in a three-minute countdown to midnight. Montblanc is presenting the ‘Midnight Moment’ video project as part of a series of worldwide programs for the Montblanc “Signature for Good” initiative.
The new short film, “The Power of Words,” was created specifically for the “Midnight Moment” series. The film is a compilation of the South African leader, Nelson Mandela’s written words and pays tribute to his peaceful vision. The film aired from 11:57 pm to midnight EST in association with the Times Square Advertising Coalition (TSAC) and Times Square Arts in collaboration with the Tribeca Film Institute and Nelson Mandela Foundation.
The Power of Words
“We are honored to power the ‘Midnight Moment’ and showcase the written words of Mr. Mandela, the visionary leader who exemplifies Montblanc’s commitment to culture and the arts,” said Jan-Patrick Schmitz, President and CEO of Montblanc North America. “For us, ‘Midnight Moment’ is not only an exciting piece of contemporary art, but it also delivers a larger message of the power of words.”
The Reception
To celebrate the month-long tribute to Nelson Mandela, a reception was hosted by Robert de Niro, Jane Rosenthal, Craig Hatkoff and Ndaba and Kweku Mandela, two of Nelson Mandela’s grandsons, at the R-Lounge in Times Square. Guests enjoyed a firsthand viewing of “The Power of Words” showcase.
Montblanc’s Commitment to Culture and Arts
Because commitment to culture and the arts is an integral part of the brand philosophy, Montblanc has continued to amplify their role in the ongoing promotion of the written word and cultural values, both locally and internationally. With a heritage deeply rooted in the culture of writing, Montblanc shares Nelson Mandela’s lifelong commitment to emphasize the importance of writing and the power of words.
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