Reflecting on the strides and updates that have taken place in the music industry over the past decade, it’s clear how the field of radio sales has evolved. The introduction of PPM-focused Urban Sales Clinics by Arbitron Inc. in 2009 was a game-changer, setting a new standard for market managers, station managers, sales managers, and researchers from stations in PPM markets. Fast forward to 2025, these clinics have not only sustained but revolutionized the way these professionals engage with their work, offering free webcasts and in-person training sessions at Arbitron offices the country. Let’s take a look ” target=”_blank”> at some of these sessions and how they have shaped the industry today.
Arbitron Inc: Urban Sales Clinics
Arbitron Inc. launched a series of PPM-focused Urban Sales Clinics in 2009, which became a replacement for its daylong annual event. The company invited market managers, station managers, sales managers, and researchers from stations in current and future PPM markets to participate by registering for the free webcasts or by visiting Arbitron offices the country for in-person training sessions.
Sessions Schedule
The clinics were held in three sessions on October 22, November 3, and November 17, 2009. All these sessions were conducted from noon to 1 p.m. EST. They were via webcast, allowing clients to participate in these hour-long training sessions from their own computers. Additionally, they could participate in-person at the Arbitron offices in New York, Atlanta, Chicago, Dallas, Los Angeles, or Columbia, MD.
Session Details
Session 1 on October 22, focused on preparing for PPM Market Transition. It provided insights on what stations needed to do to transition from Diary to PPM measurement and the steps sales managers could take to prepare their sales staffs for selling in the new environment.
Session 2 on November 3, discussed how PPM Estimates Are Used by Buyers, Planners, Rep Firms, and Advertisers. This in-depth discussion looked at the role PPM estimates play in the buy-sell process.
Session 3 on November 17, was about Raising Your Digital IQ for Better Revenue Results. The session included ideas on how to make money with your radio station website.
…
#music #industry #events #PPM #ArbitronInc
