As we step into 2025, let’s take a moment to look back at an impactful event that took place a decade ago. The Grammy Award-winning , Alicia Keys, took part in the 111th International Toy Fair on February 16th, 2014. More than just being a part of it, she introduced a new interactive storytelling app, “Mookey”, an extension of her magical children’s property, The Journals of Mama Mae & LeeLee. It’s a fascinating journey to see how this app has impacted and changed the face of interactive children’s content over the past decade. Let’s dive into this journey together.
Alicia Keys at the Toy Fair
Grammy Award-winning artist Alicia Keys attended the 111th International Toy Fair on Sunday, February 16th, 2014. She cut the ceremonial ribbon and took part in a press conference following the opening ceremony. The press conference included a question and answer session and introduced the new interactive storytelling app “Mookey,” the latest extension of her magical children’s property The Journals of Mama Mae &; LeeLee.
The Creation of “Mookey”
Singer/songwriter/producer, entrepreneur, humanitarian and app co-creator Alicia Keys, along with Jessica Walton, teamed up with Bento Box Interactive to develop a series of storytelling app experiences for tablet and mobile devices under the The Journals of Mama Mae &; LeeLee franchise.
The Impact of “Mookey”
“Mookey” is an installment in the Mama Mae series. This story touches on self-acceptance and bullying in a meaningful way. In the story, children are introduced to Bali, an imaginative boy, his not-so-imaginary-friend, Mookey and his pushy cousin, Ankita. The app has the ability to facilitate conversation on the issue among families, children as well as teachers. The “Mookey” app is a tool that uses creative play to help youth positively express themselves.
How to Access “Mookey”
“Alicia Keys: Mookey” is on the Apple App Store as a free to play download for iOS devices. The full version can be downloaded for a special launch price of $1.99 via an in-app purchase.
Hashtags: #AliciaKeys, #Mookey, #InteractiveStorytelling, #MusicIndustry, #ChildrensApp
