Revolutionizing the Sound of Morning News: Man Made Music and CBS This Morning
Welcome to an exciting journey in time! In 2012, Joel Beckerman’s Man Made Music created a new sound for CBS’ morning news program, CBS This Morning. This fresh, energizing sound brought a new level of sophistication and excitement to the morning news landscape. Now, over a decade later, we look on this pivotal moment in the history of broadcast news. With the iconic sounds created by Man Made Music still reverberating through our media, we are reminded of the power of music in shaping our daily news consumption.
The Beginning of a New Era
CBS This Morning, launched on January 9th, 2012, was anchored by Charlie Rose, Gayle King, and Erica Hill. This two-hour morning program featured a unique and invigorating sound courtesy of Man Made Music, a company renowned for its media music and sonic branding.
The Sound of CBS This Morning
The music and sounds created by Man Made Music were crafted to reflect the style, tone, and content of the new morning program. This extended CBS News’ commitment to original reporting and journalistic integrity. The Man Made Music team created 300 pieces of music for the program, ranging from a new iconic program theme to a series of special segment themes and more.
A Vision Realized
“When CBS asked us to consider what the ‘sound’ would be for this project and we were then told of the vision and the talent involved, I knew this program was going to break ground in network news. Our goal was to create something wholly original to capture its integrity and honesty. We are thrilled to be a part of this exciting new morning show,” says Joel Beckerman, founder, and lead producer of Man Made Music.
A Legacy of Excellence
CBS This Morning offered morning viewers a more thoughtful, substantive, and insightful source of news and information. Broadcast live from the legendary CBS Broadcast Center in New York , Man Made Music continued to work multiple platforms, creating soundtracks with Hollywood composers like John Williams, James Horner, and Don Davis, and collaborating with performing -on-bet” target=”_blank”> like John Legend, Ice-T, John Rzeznik, and actor Morgan Freeman.
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