As we sail through 2025, the music industry continues to evolve at a rapid pace, providing with immersive and interactive experiences that were once just figments of imagination. One such remarkable development is the joint venture between the Blue Note Group and Rivet Media, which aims to revolutionize how music events are consumed by fans. This blog post delves into how this venture, called Rivet Music, intends to use virtual reality, 360-degree video, and 3D audio content capture to foster exciting new music and entertainment experiences. The post also explores how these technological advancements are -on-bet” target=”_blank”> integrated into iconic music venues like the Blue Note Jazz Club and what this means for the future of the music industry.
Virtual Reality and Music: A New Era
The Blue Note Entertainment Group – the organization that owns, operates, and licenses 13 music venues worldwide, including the iconic Blue Note Jazz Club brand – has a joint venture with Rivet Media to launch Rivet Music, a virtual reality content initiative dedicated to revolutionizing the way music events are consumed by fans.
Revolutionizing Music Experiences
Based out of New York’s legendary Blue Note Jazz Club, Rivet Music’s focus is virtual reality and 360-degree video, and 3D audio content capture, production and distribution, providing new immersive music and entertainment experiences for fans through various platforms.
For its first wave of content capturing, Blue Note Entertainment Group and Rivet have outfitted Blue Note Jazz Club with multiple 360-degree camera rigs, immersive 3D and binaural audio capturing equipment, and a state of the art production suite specifically designed to accommodate live and post-production for both video and audio technologies.
Transforming Concert Viewing
Blue Note is the first venue in the world to be outfitted for this purpose. In March 2015, YouTube began supporting 360-degree video uploads. Today, Rivet launches its overall content initiative by publishing 13 unique YouTube 360-degree concert videos, adding a substantial volume of content to the limited number of existing 360-degree music-centric videos currently on the platform.
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