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SHEILA KIRBY
JOINS
CBS
RADIO AS
SENIOR
VICE
PRESIDENT,
SALES
TRAINING DEVELOPMENT
CBS
RADIO today announced the hiring of Sheila Kirby for the newly created position of
Senior Vice President
, Sales Training and Development. In this new role, Kirby will play a key role in reinforcing the core sales foundation of
CBS
RADIO, creating the highest level of solution-centric sellers and managers across the company.The appointment is effective on Monday, December 5.
Kirby will be based in Chicago .”Sheila and I have worked together for close to 20 years, and there is no one I respect more when it comes to motivating a team to perform at their absolute best,” said Michael Weiss, President, Sales,
CBS
RADIO. “Working closely with Sheila, our salesforce will have a clear advantage in the marketplace and
advertisers
will benefit greatly working with such a sophisticated group of salespeople dedicated to constructing integrated programs that guarantee results.”Kirby’s
tenure
in the sales industry is distinctive and expansive. She has served as the foremost leader in education for thousands of
radio
, television, digital and print salespeople across the country.
For the past year, Kirby has been the
Senior Vice President
, Professional Development for the Radio Advertising Bureau (
RAB
) with a focus on evolving the industry’s digital sales and
marketing efforts
.Prior to the
RAB
, Kirby was
Senior Vice President
, Development for Tribune Sales Solutions overseeing training and development for the company’s publishing and interactive divisions. Before that, was President, Strategic Sales Development for
Interep
.Kirby also was CEO and Owner of Morrison and Abraham, a leading sales
consulting firm
that specializes in developing new revenue
streams
for
radio
, television and
newspapers
worldwide that helped its clients develop significant incremental revenue from a
variety
of Fortune 1000 companies.
Radio Ink
has recognized Kirby as one of the Most Influential Women in Radio for the last 14 years, and the Alliance for Women in Media has also honored her among its Top 20 Women in Sales and Marketing.
She has served on the Board of Directors for the
RAB
and is a member of the Executive Committee for Mentoring and Inspiring Women in Radio (
MIW
).
