As we look back at the heart of the media industry’s past few years, it’s clear that the landscape is continually evolving, and the pace of change is nothing short of breathtaking. Still, amidst these changes, the attendance at media shows that celebrate technology, content, and connectivity remains constant. In this post, we revisit the 2014 NAB Show where NAB President and CEO Gordon Smith delivered an insightful address on the state of the media industry. This engaging recap will take you back to the past and highlight the key points that are still relevant today, given the significant shifts we’ve seen in the industry.
NAB President and CEO’s Address
Welcome to a look back at the NAB Show. The media industry has seen significant changes, but your love for technology, content, and connectivity is a constant we appreciate. This is an exciting time to be in the media business. Let’s take a trip down memory lane and see just how far we’ve come.
The Power of Broadcasting and Broadband
Throughout the marketplace, we are beginning to see the incredible power of the convergence between broadcasting and broadband. Broadband, much like broadcast radio and television, is a game-changer. It has enhanced the ways we communicate, creating new platforms for consumers to deliver and receive content.
The Role of Broadcasters
Broadcasting is about broadcasters – men and women uniquely tied to the people they serve – individuals who are committed not only to innovation but to serving the public interest. The pioneers of broadcasting believed that radio and television could be used for the greater good… to inform, entertain and help people understand what happens beyond the boundaries of their own lives.
The Future of Broadcasting
Even with the rise of competing media platforms, broadcast radio and television remain the preferred technology for news and entertainment. From hybrid FM radio, mobile TV, and ultra HD, broadcasting continues to evolve and adapt to consumers’ demands. In the coming years, television broadcasting should consider the challenges and opportunities of moving to a new standard. This would allow stations the flexibility and efficiency they need to innovate, better serve their viewers, compete in a mobile world, and find new revenue streams.
Conclusion
Broadcasting is more than just another moneyed interest. It goes to the heart of ensuring that the beautiful Lady of Liberty, who stands with arms outstretched at the entrance to New York Harbor, will still be standing hundreds of years from now. Broadcasting will always be the voice of our freedom and democracy. And that is indeed something worth defending.
Tags:
#MusicIndustry #Broadcasting #MediaEvents #NABShow #TechInnovation
