As we navigate the ever-evolving digital landscape, one thing has remained a constant: the power of text messaging. In the age of smartphones and constant connectivity, the average American sends over 2,000 text messages per month, and for those in the music industry, this presents a unique opportunity. This post delves into the potential of SMS marketing for artists, DJs, promoters, and radio stations, detailing why it can be a potent revenue generator. Drawing on studies and success stories from the past few years, we explore how to harness the power of mobile marketing, highlighting the importance of frequency, style, and links to other media. The future of music marketing is here, and it’s in the palm of your hand.
Tapping Into The Power of Text Message Marketing
Text messaging is a booming business. With global carrier messaging revenues hitting astronomical figures, the question for you in the music business is, “What’s your share of that number?” If your answer is non-existent or miniscule, then it’s time for a new vision. Mobile marketing, specifically SMS text message marketing, is a major tool to reach today’s target audience.
Why Mobile Marketing?
It’s simple – mobile marketing is instant and highly effective. It outperforms email and social media in terms of reach and engagement. With a higher open rate and rapid response time, text message marketing is truly unparalleled in the digital marketing sphere. But are we, in the music industry, utilizing it to its fullest potential?
The Potential of Mobile Marketing in Music
The music industry is lagging behind in maximizing the power of mobile marketing. The goal is to build a mobile database that can be communicated and marketed to repeatedly. This database can then be used to drive sales, push VIP exclusives, market appearances, offer coupons, and even increase site traffic for greater e-commerce.
Success Stories and Opportunities
From a production company in Philadelphia to Tao Nightclub, many have reaped the benefits of mobile text message marketing. The potential for recording artists, DJs, radio stations, and club promoters is immense. In today’s competitive market, mobile marketing can be a game-changer.
Considerations and Best Practices
It’s important to remember that frequency and content style matter. Over-communication can be bothersome, and the style of messaging and its links to other media is vital to understanding. This is where professional guidance comes into play.
Conclusion: Embrace Mobile Marketing
The African-American market has traditionally been the biggest mobile consumer. The personal usage is at an expert level, but it’s time to carry such familiarity into the business realm to dramatically improve recognition and sales and to stand out from the competition for attention. How well is your current marketing campaign working without mobile marketing power?
Lauren DeLisa Coleman
Socio-Economic Digitalist/Cultural Trend Analyst
www.ultralauren.com
follow me @ultra_lauren
author – https://amzn.to/KmsuJ8
www.linkedin.com/in/LaurenDeLisaColeman
#MusicMarketing #SMSMarketing #IndustryInsights #MobileMarketing #MusicEvents
