In recent years, we’ve seen a significant shift in the advertising world with the introduction of innovative, tech-driven platforms. One such platform is the Audio AdCenter, a remarkable tool launched by CBS RADIO. This tool has revolutionized how advertisers approach online audio advertising, offering them a self-serve platform to promote their products and services. Geared towards small businesses, the Audio AdCenter allows businesses to reach a broad range of demographics and lifestyles through CBS RADIO’s online and mobile radio listeners. It’s clear that the digital age has brought about fascinating changes within the advertising realm, and we’re excited to delve into the workings of this tool.
CBS RADIO’s Audio AdCenter: A Game Changer for Local Businesses
The Audio AdCenter is a practical tool that makes the process of buying and crafting streaming audio ads effortless for local businesses. Businesses can target listeners from one or more of CBS RADIO’s 125 online streams, reaching diverse audiences across the country.
Creating Dynamic Advertising Campaigns
Advertisers can create campaigns that meet their diverse needs by following the on-screen prompts. They can purchase 30-second advertisements to run during specific times of day, effectively reaching engaged and active listeners.
Benefits for Small Businesses
The platform offers an excellent opportunity for small business owners to align themselves with trusted radio brands and reach millions of listeners. Streaming audio is a highly effective form of advertising and is no longer limited to companies with the biggest budgets.
Customization Features of Audio AdCenter
Key features of Audio AdCenter include the ability to choose from a library of over 2,000 audio ads or create your own, pick the city, station, and daypart during which the ad runs, select a personalized bronze, silver, gold, or platinum level package based on price and reach, and determine the start date and duration of the campaign.
#MusicAdvertising #RadioIndustry #SmallBusiness #OnlineAdvertising #InnovationInAdvertising
