Exciting Developments in the World of Radio: Café Mocha Radio and Cumulus Media Networks Join Forces
In recent years, radio has experienced a renaissance, with new shows and platforms emerging that cater to diverse audiences and interests. One such exciting development is the partnership between nationally syndicated Café Mocha Radio and Cumulus Media Networks. Celebrating its two-year anniversary, Café Mocha Radio, hosted by the talented trio of MC Lyte, Loni Love, and Angelique Perrin, announced a new advertising sales agreement with Cumulus, joining a prestigious roster of shows.
Café Mocha Radio: A Unique Offering for Women of Color
Café Mocha Radio, hosted by Grammy-nominated artist MC Lyte, actress/comedienne Loni Love (E! Entertainment’s “Chelsea Lately”), and broadcast veteran Angelique Perrin, brings a unique “niche” to the Cumulus advertising portfolio as the only national radio show that taps into the lifestyle of women of color with the latest in urban music, news, and celebrity interviews.
Success and Growth: Café Mocha To Go
Under the watchful eye of creator and executive producer Sheila Eldridge, Café Mocha has grown its brand extensively to meet the demands of its listeners. The Café Mocha To Go on-demand app has been a significant success, offering listeners uncut content, exclusive interviews, social commentary, on-demand music mixes by MC Lyte, and inspirational messages.
Consistent Growth and Continued Success
Since its inception in 2010, Café Mocha has provided a unique perspective to urban adult contemporary (UAC) listeners across various locations. It has become the top-rated UAC show in its weekend time slot at New York affiliate WBLS-FM. A recent radio study by Mark Fratrik, vice president at BIA/Kelsey, states that “the radio industry has maintained its value, both from a dollar and sales volume perspective.”
Looking Ahead: Café Mocha’s Digital Presence
2012 marked the beginning of Café Mocha’s break-out year, expanding its brand to include an interactive website, on-demand mobile app, and in-market events with customized broadcast integration promotions. For more information, visit www.cafemocharadio.com.
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