St. Jude’s Thanks and Giving Campaign: A Decade of Stars Making a Difference
Over the past decade, the entertainment industry has shown an unwavering support to St. Jude Children’s Research Hospital’s lifesaving mission, a tradition that began with its founding in 1962. The likes of Jennifer Aniston, Robin Williams, and Morgan Freeman, among others, have lent their time, talents, and voices to the cause. Today, this tradition continues. These celebrities, along with many others, have contributed to the St. Jude Thanks and Giving campaign, a yearly initiative that seeks to generate awareness and funds for the research and treatment of pediatric cancer and other deadly childhood diseases. Let’s revisit the highlights of this campaign and its impact over the years.
St. Jude’s Thanks and Giving Campaign: A Celestial Endeavor
Since its inception, the Thanks and Giving campaign has involved celebrities from different entertainment spheres who have given their time and talent to raise funds and awareness for St. Jude. These include film, television, music, and sports personalities such as George Lopez, Shaun White, Dwyane Wade, Luis Fonsi, and many others.
Spreading the Message: National Television Spots and More
The Thanks and Giving campaign has employed various channels to spread its message. National television spots, online platforms, movie trailers, and even inflight entertainment on American Airlines and Delta Air Lines have featured these celebrities with the real stars – the St. Jude patients.
More Than Just Faces: The Personal Involvement of Celebrities
The celebrities involved in the Thanks and Giving campaign do more than just lend their faces to the cause. They actively participate in the campaign, walking alongside St. Jude supporters in events and rallies, and recording special messages in English and Spanish that air across radio stations nationwide during the holiday season.
The Impact of the Thanks and Giving Campaign
The Thanks and Giving campaign has significantly contributed to St. Jude’s mission of providing research and treatment for pediatric cancer and other deadly diseases. As a result of this campaign, St. Jude remains the leading pediatric research and treatment center in the nation, ensuring that no family ever pays for treatment.
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