Radio Facts:

Mountain Dewยฎ announced its plans as an official
NBA partner to deliver a damn good time throughout
NBA All-Star 2016, including "Court Vision: An Interactive Virtual Reality Art Experience" and "Make An Introduction," a television spot airing in the U.S. and Canada featuring DEWยฎ athletes and 2016
NBA All-Stars Russell Westbrook and Jimmy Butler, and rising star Julius Randle.
In 2015, PepsiCo and the
NBA announced a multi-year marketing partnership to unite the passionate fans of the
NBA with the power of PepsiCo's food and beverage brands, including Mountain Dew, Aquafina, Brisk and Ruffles.
Mountain Dew serves as the lead brand in North America for the partnership, joining longtime PepsiCo brand Gatorade, which has been an
NBA partner since 1984.
"The
Mountain Dew brand is all about finding and delivering awesome, one-of-a-kind experiences to DEW Nation," said Greg Lyons, senior vice president of marketing,
Mountain Dew. "The
NBA partnership has been a natural fit for us, and we're pumped to help deliver an immersive All-Star experience to hoops fans โ one that symbolizes how
the game starts on the court, but lives everywhere."
Mountain Dew plans to unleash a number of interactive and energizing events in and outside of Toronto during
NBA All-Star 2016, including:
Court Vision: An Interactive Virtual Reality Art Experience
Hosted by
Mountain Dew at Artscape Sandbox in downtown Toronto, convenient to both the
Air Canada Centre and Ricoh Coliseum, this highly interactive fan event will feature Tilt Brush, Google's virtual reality application which lets you paint in three-dimensional space with endless possibilities. In collaboration with PepsiCo Creator, the company's marketing innovation team that co-creates never-before-seen, culturally-relevant programs for consumers, the event will showcase emerging artists from Toronto and the U.S. who will
create basketball-inspired 3D artwork with
Tilt Brush.
Fans on-site will also be able to demo
Tilt Brush and
create artwork while sampling DEW products and enjoying the sounds of live DJs, as well as experience live appearances from
Mountain Dew athletes and
NBA All-Stars throughout
the weekend. Visit www.mountaindew.com/nba for event details. Fans beyond Toronto can follow the excitement via the
Mountain Dew social channels to get all-access coverage throughout
the weekend using #DEWxNBA.
"Make An Introduction" TV Commercial Launch
Mountain Dew is excited to debut a new TV commercial titled "Make An Introduction" featuring
NBA All-Stars Russell Westbrook and Jimmy Butler, as well as rising star Julius Randle. The commercial will demonstrate how
the game starts on the court, but the lifestyle around
the game lives everywhere. It will air for the first time in the U.S. and Canada during
NBA All-Star, extending the reach of the
Mountain Dew All-Star experience outside of Toronto. Fans can view the digital version here to check out the very first DEWxNBA TV commercial.
Painting Union Station Green
Mountain Dew is going to make an
NBA All-Star Weekend splash throughout several high traffic areas around Union Station in Toronto with a major out-of-home advertising installation. From wall murals and door decals to floor and column wraps, the artwork showcases how DEW athletes charge
the game both on and off the court, and celebrates the vibrant personalities and unique styles of the NBA's biggest stars.
DEW All-Star DJs
Mountain Dew is charging the DJs throughout
NBA All-Star by bringing top
NBA DJs to various
NBA events around Toronto. Fans everywhere can visit www.nba.com/dewwarmup starting Thursday, Feb.11 at 12 p.m. ET to vote to choose their favorite East Conference and West Conference team warm-up songs to be played live while
NBA players get warmed-up for the 2016
NBA All-Star Game.
NBA All-Star Celebrity Game Presented by
Mountain Dew
Mountain Dew is the presenting sponsor of this year's
NBA All-Star Celebrity Game on Friday, Feb. 12, at 7 p.m. ET, on ESPN in the U.S. and TSN and SportsNet 1 in Canada, which will feature some of the hottest celebrities from film, TV and music, along with top
NBA & WNBA Legends taking their skills to
Ricoh Coliseum for a fun and entertaining
basketball game. The game will pit Canada vs. the U.S., with DEW athlete and 2016
NBA All-Star Isaiah Thomas as an assistant coach on the U.S. team.