Find a Hole and Fill it
Urban radio morning shows have always done well in various markets and there was a time that there were MANY Steve Harvey‘s working in black radio in the 60s and 70s. Some of those guys made MORE than black announcers TODAY but radio consultants destroyed the urban radio announcer’s brand as well as urban radio in the 70s. If it’s not evident yet, we don’t like consultants. Urban radio never needed them. After they destroyed urban radio most of us were boring and allowing “the music to be the star” as the consultants directed radio stations to do. So as successful as urban radio morning shows were, they were also stale. Comedians didn’t have to play by the rules they were ALREADY stars walking into the station PROVING that radio consultants are a waste of time and money and they were wrong! These days, you don’t hear about consultants as much anymore since syndicated radio has taken over at urban. Thus proving the announcer IS and can be the star. Steve saw that hole and filled it.
