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YouTube Expands Coachella Partnership

theindustry.bizLast year over 41 million people logged in to livestream Coachella performances. This year YouTube will again be the exclusive livestream partner for Weekend One and Two, but this time their partnership will be expanding.

Subscribers of YouTube Music and Premium will have exclusive access to a dedicated pass allocation each weekend, on sale today, January 4th, 2019. YouTube will also be the exclusive playlist partner for Coachella.

Headlining the event will be Childish Gambino (on Friday, April 12th and 19th), Tame Impala (on April 13th and the 20th), and Ariana Grande (on April 14th and the 21st).

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