CUMULUS MEDIA announces that it launched a new Classic Hits station in Flint, MI, with the January 1st debut of K107.3, now airing on a new FM translator at 107.3 FM and on WWCK-AM 1570.
WWCK-AM1570 moves to Classic Hits programming from its previous News/Talk format. K107.3 made the format flip as the clock struck midnight, heralding New Year’s Day 2021 with the station’s first song, Stevie Wonder’s “I Wish”. K107.3 features classic hits of the 70s, 80s and 90s, as well as Michigan State Basketball.
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Jerry Noble, Program Director, WWCK-AM/FM, commented: “There are so many great artists that other stations had left behind, we felt it was an opportunity for us to bring back the songs Flint can sing along with and enjoy all day at work. Everything from the Bee Gees, Billy Joel, Fleetwood Mac, Earth Wind & Fire, and Bob Seger, to Michael Jackson, Bon Jovi, Prince, & Madonna, and more, all on your radio, office computer, phone, or smart speaker.”
Chris Monk, Regional Vice President/Market Manager, Cumulus Ann Arbor/Flint/Saginaw, noted: “Classic Hits is one of the most popular radio formats in America…and when you listen, you’ll see why. Advertisers will love the audience this station delivers.”