WISX re-brands Hot Adult Contemporary format to Mix 106.1

Radio Facts:

WISX Becomes MIX 106.1

New Technology Will Give Listeners a Say in What’s Played

Philadelphia, PA: WISX has re-branded their Hot Adult Contemporary format to become Mix 106.1 where “You Control The Mix.” New technology will give listeners a say in what’s played. Over the past several months, WISX has evolved to focus on tunes from the 80’s, 90’s and today. Clear Channel Operations Director and MIX 106.1 Program Director Brian Check says, “Branding our station with the “MIX” moniker is the next natural step in our evolution. We’re also introducing new digital technology using “˜Listener Driven Radio’ which gives our audience a chance to participate in song selection.” “Mix Control” will offer listeners a chance to influence which song is played next and will be available Monday through Friday from 9:00 AM to 5:00 PM at the station’s new website www.mixphiladelphia.com which goes live this Thursday November 18th. You’ll still hear all your favorite air personalities including Logan and Nicole in the Morning from 6:00 AM to 12 Noon, Jay Towers from Noon to 7:00 PM and Brian Soscia from 7:00 PM to midnight. Follow the station on Facebook and Twitter @mixphiladelphia.

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