TOWNSQUARE Hires Top Management In Support Of Its “Local First” Strategy


Townsquare Media Inc. announced today that former iHeartMedia Regional Vice President Jeff Luckoff will take over the role and responsibilities of Market President and Chief Revenue Officer for its Grand Rapids local media cluster.

Jeff Luckoff

Mr. Luckoff will lead the local media team and their “Local First” strategy in Grand Rapids, which includes Grand Rapids Rock Station 97.9 WGRD-FM, Hot AC (WLHT-FM), Classic Hits (WFGR-FM), Hip Hop Magic 104.9 (WNWZ-FM) and AC (WTRV -FM). He will report to Townsquare Senior Vice President Todd Lawley.

“Jeff’s leadership and market knowledge will be instrumental in unlocking the full potential of our Grand Rapids cluster by leveraging our ‘Local First’ strategy, our market leading brands, our incredible audience engagement, and our world class digital and broadcast solutions.

Jeff has a consistent record of winning at all levels and will provide the strategic leadership that made his teams so successful throughout the states of Michigan and Ohio to Townsquare Grand Rapids,” commented Mr. Lawley.

“I am elated to join Townsquare, the leading media, entertainment and digital marketing solutions company. The people,
platform and products are ideal in helping us serve the Grand Rapids market by providing local advertisers with the radio
and digital marketing solutions that will help propel their business, as well as entertaining and informing our community with relevant, local content,” said Mr. Luckoff.

Townsquare COO – Local Media, Erik Hellum added, “Jeff has been a highly successful broadcaster and leader in the state of Michigan for the past 20 years, and we are excited to have him lead our talented Grand Rapids team, leveraging his knowledge and experience to make the market one of Townsquare’s top performers.”


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