One of the most influential and engaging personalities on air has a new home. Radio talk show host, Michael Baisden, of the self-named, The Michael Baisden Show, will return to local non-profit and NPR KCEP 88.1 FM (Power 88). Broadcasting is set to begin live February 5th at its new scheduled time, Monday-Friday, 3PM-6PM.
Michael Baisden is many talents rolled into one: he is a bestselling New York Times author, inspirational speaker, philanthropist, executive producer, and a renowned nationally syndicated radio personality. Because of this, The Michael Baisden Show is a record breaker when it comes to public reach. This year alone the brands content engagement peaked at 150 million. Demographics for the show include university graduates among the 25-55 age range, earning more than $75K annually, with 75% being women. The show’s most popular markets are in top U.S. cities New York, Atlanta, Chicago, Philadelphia and Houston.
The Michael Baisden Network makes up an influential, cultural and savvy urban audience. Michael Baisden is followed by over 4 million fans on Facebook, 180K on Twitter, and 373K on Instagram. His advertising partners have connected with his loyal audience over 200 million times. Michael Baisden now brings his powerhouse brand back to Power 88 to continue captivating, entertaining and informing an ever increasing audience.
Popularly dubbed the people’s station, Power 88 is currently in its 46th year of broadcasting. Governed by the Economic Opportunity Board (EOB) of Clark County, KCEP reaches over 180,000 listeners each week. On air programming for the station features a distinctive mix of music, daily news, and public affairs. Power 88 prides itself on showcasing the very best artists in the musical genres of R&B and Soul, making it the best choice for Urban Adult Contemporary music. Under this rubric music selection, Power 88 has been a non-commercial alternative to Las Vegas’ mainstream commercial stations.
Power 88’s general manager, Craig Knight stated, “It’s our pleasure to have The Michael Baisden Show back on Power 88.1. We look forward to teaming up with the community to bring another level of unity and togetherness through programming, mentoring, town halls, business networking and unique entertainment events. Our community and business partners have been excited since we’ve announced the news live On-Air at Power 88’s New Year’s Eve 2018 Event. I personally have been receiving positive energy and feedback regarding our new venture. We look forward to the new horizons that awaits us. Shout out to our Listeners and Community at Large for all of your continued support.