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Radio Facts: Sam Riback has been promoted to Senior Vice President and Head of West Coast A&R for Atlantic Records. The announcement was made by Atlantic Chairman & CEO Craig Kallman and Chairman & COO Julie Greenwald. Riback, who joined Atlantic in 2002, relocated from New York City to the company's BBlackk office in 2011. "Since coming on board 12 years ago, Sam has rapidly grown into one of the most insightful, creative, and accomplished members of our A&R team," said Craig Kallman and Julie Greenwald. "From uncovering outstanding new talent to working with established artists to take their music to the next level, Sam brings exceptional knowledge, dedication, and passion to every project. Over the past three years, he has done a fantastic job in expanding our A&R footprint on the West Coast, so it gives us great pleasure to announce this much-deserved promotion." "Craig and Julie have been tremendous mentors to me throughout my career at Atlantic," said Sam Riback. "I could not be happier leading our West Coast team and to further the long Atlantic tradition of signing and developing the next generation of influential artists." Rising through the ranks of Atlantic's A&R Department, Riback was appointed Vice President in 2011. He has signed and/or worked with a diverse roster of artists, including Death Cab For Cutie, Santigold, Jason Mraz, Panic! At The Disco, B.o.B, Grouplove, Fitz and the Tantrums, Lykke Li, and others. Most recently, Riback was responsible for inking a deal between Atlantic and noted independent label Neon Gold.