PodcastOne, the nation's largest advertiser-supported podcast network, with more than 200 programs, presenting over 340 hours of new programming weekly, which are downloaded 1.5 billion times annually, today announced the launch of its new platform and mobile app. In addition to the standard feature set, this first-in-industry podcast app offers unique video and social capabilities designed to enhance the listening experience and offer new and exciting ways for fans to engage with their favorite shows and hosts. The free-to-download app is now available at PodcastOne.com, on the App Store and via Google Play.
The new PodcastOne mobile app offers fans a collaborative destination where they can participate in conversation around shows, access exclusive behind-the-scenes photos, message one another, read trending articles and take polls. In addition, a new loyalty program rewards users with virtual currency, which can be redeemed for access to special events in virtual reality (VR), premium content and merchandise discounts.
PodcastOne Founder and Executive Chairman Norman Pattiz said, "The launch of our new PodcastOne mobile app is a milestone for our company, as we are providing a host of features for our listeners to choose from to enhance their listening experience that no other network provides. Now, with our partners at MANDT VR, we can offer a truly immersive experience that allows the listener to sit in the recording studio, right across the table from the host."
To bring audiences closer to the shows they love, PodcastOne partnered with MANDT VR, the leading producer of marquee serialized 360-degree and VR content. MANDT VR equipped the PodcastOne studios in Beverly Hills, Burbank and New York with cutting-edge video technology to record podcasts in new, immersive formats. In addition, mobile units are deployed across the country to record podcasts produced in remote locations. To date, the team has produced more than 1000 pieces of short-form 360-degree and VR video content, representing the largest collection of its kind. The full library, debuting with The Adam Carolla Show, You're Welcome with Chael Sonnen, Koy Pond with Jo Koy, Dr. Drew, Jay Mohr's Mohr Stories, Reasonable Doubt, Adam & Drew, Art of Charm, Geffen Playhouse Unscripted, Laila Ali Lifestyle, Forbes Under 30 and more, is available now; new video experiences will be added weekly.
"Norm is a pioneer in the media space who is not afraid to embrace new technologies to advance an industry; a mindset that's propelled PodcastOne to unparalleled success," said Neil Mandt, co-founder and CEO of MANDT VR. "The drive to innovate through new mediums, combined with the flexible nature of podcast consumption and presence of a highly-engaged audience, creates the perfect environment for introducing the world to the next wave of audio-visual storytelling."
In addition to regular studio recordings, MANDT VR's technology will enable the delivery of live events and recordings, spearheaded by Guinness Book of World Records Holder for Most Downloaded Podcast and PodcastOne host Adam Carolla, to audiences globally.
CBS RADIO Pittsburgh today unveiled the market’s newest radio station, “KDKA Traffic & Weather Together”. The HD station will provide reliable, up-to-the-minute traffic and weather information for the Pittsburgh, PA area.
KDKA Traffic & Weather Together” is a product extension of NewsRadio 1020 KDKA (KDKA-AM), and can be heard on 107.9 HD3 using an HD Radio, via the online streaming app Radio.com, in Wi-Fi connected cars, and Amazon Echo or Alexa-enabled devices through the TuneIn app.
CBS RADIO Pittsburgh Senior Vice President and Market Manager Michael Young commented, “Radio listeners in Western Pennsylvania have long relied on accurate and timely local updates from NewsRadio 1020 KDKA. By utilizing the station’s trusted resources we have produced a product that is solely dedicated to providing continuous traffic and weather updates to the local communities we serve. ”
“Our audience members lead full and active lives,” added Mark Anderson, CBS RADIO Pittsburgh Vice President of Programming. “The new ‘KDKA Traffic & Weather Together’ station was designed with their needs in mind and will deliver important local information to them in a fast paced, on-demand format that matches the immediacy of their lifestyle.”
“KDKA Traffic & Weather Together” will air live weekdays from 5 am to 7 pm, ET, offering real-time traffic reports and weather information. Weeknights and weekends will also feature current road closure and construction updates, along with regularly updated local weather forecasts. The content will be powered by CBS RADIO’s new national traffic and weather product, delivered by existing CBS RADIO Pittsburgh personnel, including Traffic Reporters Greg McAtee and Scott Stiller who have over 32 years of combined experience reporting traffic in Pittsburgh.
This new station will offer the business community unique opportunities to showcase their brands to the highly desired information-seeking audience on a category exclusive basis. Debut advertiser partners include the Power Of Bowser and Northwest Bank.
NewsRadio 1020 KDKA (KDKA-AM) will continue to provide “Traffic & Weather Together On The 5s” every weekday.
More than 40 Chicagoland radio stations will simultaneously air a :60 second interview with Ed Wehmer, founder, president and CEO of Wintrust Financial Corporation discussing how radio is the most effective medium for advertisers on Monday, July 10, 2017 at 4:29 p.m. The interview will air on a diverse group of stations, involving all formats, including music, news, sports and Spanish language.
“The Radio Broadcasters of Chicagoland (RBC) are proud to unite as a group to highlight Wintrust and their investment in radio,” said Matt Scarano, chairman of Illinois Broadcasters Associations’ Radio Broadcasters of Chicagoland Committee. “Wintrust is a valued partner to our industry and a testament to the results that radio delivers for an advertiser.”
“Win trust is the second largest bank holding company headquartered in Chicago and it’s very important for us to connect with the local community,” said Ed Wehmer, founder, president and CEO of Wintrust Financial Corporation. “Radio ties it all together for Wintrust, and is the most important asset on the media side to achieve brand awareness.”
“Chicagoland Radio Broadcasters continue to help spread the word that radio is the most effective medium for advertisers,” said Erica Farber, president and CEO of the Radio Advertising Bureau. “The RAB recognizes and honors the joint effort supported by this innovative and forward thinking Chicago Radio Drives Real Results program.”
More than 40 Chicagoland radio stations will simultaneously air a :60 second interview with Ed Wehmer, Founder, President and CEO of Wintrust Financial Corporation discussing how radio is the most effective medium for advertisers on Monday, July 10, 2017 at 4:29pm.
“The Radio Broadcasters of Chicagoland (RBC) are proud to unite as a group to highlight Wintrust and their investment in Radio,” said Matt Scarano, Chairman of Illinois Broadcasters Association’s Radio Broadcasters of Chicagoland Committee. “Wintrust is a valued partner to our industry and a testament to the results that radio delivers for an advertiser.”
“Wintrust is the second largest bank holding company headquartered in Chicago and it’s very important for us to connect with the local community,” said Wehmer. “Radio ties it all together for Wintrust, and is the most important asset on the media side to achieve brand awareness.” The interview will air on a diverse group of radio stations, involving all formats, including music, news, sports, and Spanish language.
"Who better to speak of the power of local broadcast radio than radio itself," suggests Dennis Lyle, president and CEO of the Illinois Broadcasters Association (IBA). "Local broadcast radio is undeniably one of the most powerful and effective advertising vehicles available to advertisers. IBA applauds our Chicago members for their cooperative effort in proving that effectiveness and telling that story via this unique roadblock initiative."
Chicago Radio Drives Real Results, an ongoing initiative to demonstrate the power of radio, was first introduced in 2016 with a 30-minute live conversation broadcast across 47 radio stations with Chicago Mayor Rahm Emanuel in a Chicago Radio Town Hall Meeting. The conversation was heard by one-third of Chicago’s population, according to Nielsen.
Westwood One, America's largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, to roll out the first, and largest, interactive audience measurement tool of over-the-air FM radio. This alliance enables Westwood One to deliver consumer insights and intelligence that optimize campaigns and prove ROI to national advertisers.
Through the NextRadio mobile app, consumers can listen to live local radio on their smartphone and experience synced interactive ads and content. Listener interactions with a call-to-action, like store directions or promotions, are tracked via the Dial Report® – the first attribution dashboard to measure the impact of FM advertising campaigns. This rich data is translated into actionable insights on campaign demographics, brand exposure, listening engagement, in-store traffic, proximity and more.
Westwood One has been testing this ground-breaking advertiser offering. In May 2017, the network ran a NextRadio campaign for a major retailer on 250 of its radio stations that proved radio drove listeners to retail. One-third of people who heard the ad also viewed the companion ad within the app. Of those listeners exposed to the campaign, an impressive 10% visited the retailer.
"Imagine interacting with broadcast radio and brand content on your smartphone. What an inspiration for getting consumers to take immediate action. This capability is now a reality for a quarter of a billion Westwood One listeners who get more control over their experience, while advertisers get massive and actionable insights and results," said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One. "In addition, NextRadio's collaboration with industry partners, including Nielsen, further validates this alliance as transformative for our business."
"The ability to quantify and prove ad exposure and retail visitation provides hard evidence of radio's impact, and is an undeniable competitive advantage for Westwood One," said Paul Brenner, President of NextRadio. "We are thrilled to add their scale to our technology. Through this alliance, our rich consumer data is now available for a mass audience reach, allowing us to connect with larger brands and drive new business opportunities through Westwood One's innovative advertiser solutions."
Advertisers who desire to utilize broadcast radio, America's number one mass reach media, with the addition of NextRadio interactive audience engagement and measurement should contact Westwood One Executive Vice President, Sales Jim Daunais at [email protected] or (404) 260-6607.