Skimping on Services? Customers Know the Difference

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crowd the last few times I was there and people stopped talking about Scottie’s like they used to.

On the other hand…Bocce’s Pizza

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Bocce’s website states:

Bocce’s Pizza is one of the oldest and best-known pizzerias in Buffalo, NY. Since 1946, we’ve been proudly serving our customers some of the best tasting food in Western New York. Our fresh pizza is still made with the same sauce recipe used back in the 1940’s.

Our delicious food has touched so many lives throughout the years that we are sought out by many who had to leave the Buffalo area. We get phone calls and have customers come in all the time requesting a half-baked pizza or wings to take home to share with their new friends and family across the country.

Stop by or call today for an Original Bocce’s Pizza and let us create a delicious memory for you!

I am here to tell you this statement is the absolute truth. Bocce’s original owner was the son of Italian immigrants (cultural connection) and he saw many people come and go, some of whom even started their own pizzerias but they were loyal enough not to try to duplicate what the original owners did. Bocce’s did not have a great location as a matter of fact it was dilapidated and appeared abandoned (see image) but the pizza was all she wrote. That damn building could have collapsed while you were ordering your pizza and you would still wait for your order. There is nothing worse than going to a great restaurant with all the ambiance and an amazing dining room where the food tastes like crap. I have no idea what they put in that pizza but I grew up on it and I have had pizza at MANY retaurants all over the country. I have NEVER had pizza as good as Bocce’s. Nothing has ever come close. As a matter of fact, I’m going to order one this week, since you have me talking about it so much to make a point in this story. Bocce’s is still using the EXACT same ingredients and the same amount of ingredients that they have been using since they opened in 1946. They didn’t go from 50 pepperoni to 3 and the cheese and the bread and the sauce have never changed. No matter who works there, they are taught to make the pizza the same way and they do. Bocce’s Pizza is STILL around today and STILL successful in Buffalo and beyond because they KNEW what the customers loved about them and they never wavered in an effort to cut costs or make extra profit. People would have paid their rent for that pizza as long as it tasted the same. I KNOW MANY people, including myself who order that Pizza to be expressed or when they go to Buffalo to visit they bring it back with them. I even have one childhood friend who is a Vice President at a University who can only tolerate Buffalo for 1 day per visit, but she loves Bocce’s and she makes sure she gets two large Bocce’s pizza’s before she leaves and she brings a separate suitcase for her pizzas, takes them home and freezes them and enjoys them for the next month. We laugh about her process but she loves that pizza. If you want to know the whole story about how Bocce’s got started go here.

The overall point here is to be the MOST successful in business you must:

LOVE what you DO…FIRST.

Understand AND be a part of the culture that you are serving

Don’t sell your customers short or try to blind side their senses (in this case taste buds)

It’s better to charge MORE than to give less (and have the nerve to charge more)

Always be loyal to why you are successful and use that to GROW other products for your customers

The demand remains high as long as your brand remains loyal and you remain trustworthy

My best in business

Kev Ross

[email protected]

www.radiofacts.com