Radio Facts: New Syndicated Weekly Radio Show, Café Mocha, Celebrates African American WomenHip Hop Icon MC Lyte, Comedienne Loni Love Bring Distinct Flavor to AirwavesTwo time Grammy-nominated hip-hop artist MC Lyte and sought-after comedienne Loni Love (Chelsea Lately Show) are taking to the airwaves with the premiere of the new, nationally syndicated weekly radio show, Café Mocha, scheduled to launch February 2010.Café Mocha, the brainchild of award-winning media veteran Sheila Eldridge, will be syndicated by Superadio Networks, a division of Access.1 Communications Corporation that has more than 1,000 radio stations airing its programming across America. Airing Saturdays and Sundays, the show will debut in Chicago and Washington, DC, with a program platform designed to “empower and entertain” women of color everywhere. With Lyte and Love anchoring the show, the high-energy, two-hour show will be packed with a mix of the latest in Black music, lively chats from an unabashedly women’s perspective, no-holds barred advice and exclusive interviews with top performers, celebrities, politicians and civic leaders.“Café Mocha brings a fresh and empowering perspective that will speak directly and wholeheartedly to a community often overlooked by radio: African American women,” said Eldridge, Café Mocha Creator and Executive Producer. “We’re aiming to become the Essence magazine of the airwaves celebrating all shades of mocha.”Joining Lyte and Love as the third proverbial voice of reason is broadcast veteran Angelique Perrin. A former host of Black Entertainment Televisions’ Screen Scene and the “voice” of the long-running series Comic View is no stranger to radio, as she also served as talent and producer at the hugely popular stations The Beat and Power 106 in Los Angeles.Among the special correspondents and contributors who will join the trio with expertise on a variety of topics include Michelle Hammond, an Emmy-Award winning author and motivational speaker; and Dr. Rachael Ross, a licensed MD and clinically approved sexologist.Café Mocha speaks directly to African American women, ages 18 to 49 who represent a combined buying power of more than $1.2 trillion. The show provides the perfect national platform for marketers trying to reach this highly coveted audience while locally the show’s Café Mocha to Go Tour broadcast are specifically tailored for localized activities and initiatives that expand the show’s connectivity with its female listeners. These day long empowerment events will serve as an excellent vehicle for sponsor interaction; i.e. sampling, key brand messaging and direct feedback all designed to address this growing segment that tend to make the key household purchasing decisions for their families.A key segment on Café Mocha will be the daily “Mocha Minute,” a one-minute feature designed to both empower audience and drive listeners to the weekend show as well as provide customize product placement.Café Mocha’s highly-interactive website www.CafeMochaRadio.com will be developed and hosted by Essencecom and will feature the latest integration of the social media tools, including Facebook and Twitter and the Café Mocha Text Club. The site will allow for on-going listener-driven content, promotions and giveaways from sponsors.
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