Home Business sbe and TIDAL Announce Strategic Partnership Bringing First-Class Entertainment to sbe Properties

sbe and TIDAL Announce Strategic Partnership Bringing First-Class Entertainment to sbe Properties

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Common at Taste of sbe (Ali Buck Photo)

TIDAL to curate soundscape for sbe properties, joining sbe in a global collaboration as the latest addition to sbe's ever-growing portfolio of affiliations

sbe, the leading international hospitality group that develops, manages and operates award-winning hospitality brands is proud to announce a partnership with TIDAL, a global music streaming and entertainment platform. This unique partnership is bringing the streaming service to sbe venues in the US and UK. The companies will collaborate on music driven brand experiences across the sbe portfolio, bringing first class entertainment to hotel properties.

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The partnership was officially announced on October 19, 2019 at Taste of sbe LA, sbe's annual culinary showcase. The celebration featured a live performance presented by TIDAL from Academy-Award winning Artist, Actor and Activist, Common. In the coming months, the brands will collaborate on events during Art Basel, Miami Music Week, Coachella and Super Bowl.

Sam Nazarian, Founder and CEO of sbe states: “Music represents an important part of the sbe brand experience and we are excited to partner with a such a dynamic group as TIDAL, to bring entertainment and guest experience to the next level at our properties. The collaboration with TIDAL is reinforcing our progression to work with the most innovative global platforms in the market and to provide the most forward-thinking technologies to our properties' owners, and more importantly our guests.”

Lior Tibon, COO TIDAL states: “Music is a major contributor to the ambience of any space or event. The sbe group created a welcoming and sophisticated environment for their guests across properties and our soundtrack will undoubtedly take the experience to the next level.”

Upgrading the guest experience, TIDAL will curate custom soundtracks across key locations in sbe properties, including, SLS, Delano House of Originals, Mondrian and Hyde. Beginning with Delano Miami later this year, the lobbies, pools, lounges and restaurants will feature TIDAL's playlists and include jukebox installations in-lobby. Guests of select sbe properties will be able to enjoy TIDAL as in-room entertainment through a dedicated content channel.

Through the partnership, both brands will provide exclusive offers and benefits to their respective customers. sbe guests will receive a free 3-month TIDAL HiFi subscription followed by 20% off annually where they will have access to the platform's extensive library of over 60 million songs, 250,000 high-quality videos and a robust catalogue of original video series. TIDAL members will be given access to exclusive benefits when staying at sbe properties including the fourth night free during consecutive stays, complimentary upgrades and late checkouts (pending availability).

As an innovative leader in hospitality, sbe has curated an extensive and attractive program to bring guests a wide range of unique experiences and services. TIDAL's relationship showcases the continued interest in the growth of the sbe brand globally. Other exciting sbe partnerships include Sprint, Corp., Chase Sapphire, Maria Sharapova's Sugarpova confectionery line, Lincoln Motor Company, Danone with its brand Evian and LG. Collaborating with sbe adds to TIDAL's growing list of partners, illustrating TIDAL's value of providing seamless listening and viewing experiences for its members. TIDAL partners include Barry's Bootcamp, Bershka, Lincoln, Mercedes Benz and more. For a full list see here.


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