Radio Facts: San Francisco-based startup Himalaya Media has launched its new podcast platform and network with an amassed $100 million. Led by Yu Wang (former CTO and co-founder of Otto Radio), it is venturing into both the content and technology sides of the podcast world.
The company has released apps for iOS and Android, loaded with 270,000 podcasts and 20 million episodes so far. The goal is to encourage listeners for the app to be a centralized podcast source between the various other apps listeners may use. A unique feature is that Himalaya gives bonuses to podcasts based on the number of followers they have rather than focusing on advertising.
VP Peter Vincer has stated that the company is experimenting with models for the development of premium content:
“The U.S. market has shown that it can support paid content and other large international markets have developed models even stronger in premium… We see potential in the future to add greater in-app premium capabilities, and we are strategically planning for this future.”