The iStandard Producer's Showcase recently hit tinsel town on it's popular award tour to find, aid, assist, and showcase new producers while giving them an opportunity to have their sonic designs critiqued by music industry taste makers. While the panel of judges included Dirty Swift of MIDI Mafia (50 Cent, Justin Bieber, Fantasia, etc), Jeff Vaughn (A&R at Atlantic Records / Director of A&R at Artist Publishing Group), and Otha “Vakseen” Davis III (A&R at Slip-N-Slide Records / CEO of Vakseen LLC), the competing producers showcased a vast array of styles that ranged from hardcore hip-hop, dub-step, to pop.As always, iStandard Co-Founder, J. Hatch served as the Master of Ceremonies for the event while fellow Co-Founder, Thrill Collins served as the director of the one's and two's for the evening. The Dragon Fly on Santa Monica Blvd played host to this years showcase and was a welcomed changed from last years venue. With classic hip-hop music blasting through the speakers, a few cocktails providing a sophisticated level of intoxication, and a room full of aspiring producers, songwriters, and industry heavyweights, the scene was set for a healthy competition.Although this is a competition, iStandard sets the standard by making sure everyone knows that everyone is a superstar and deserves to be treated as such. With that attitude, the energy in the room resonated with positivity, love, and honest feedback and makes the environment highly conducive to networking. And who better to network with than Da Internz, who were in attendance to drop a few jewels on a audience as they both emphasized the importance os staying humble yet confident, building relationships, and investing in your craft. The entire night seemed to be more about providing words of wisdom rather than the music itself. Of course you heard the judges give the typical critiques to the producers like, “Enhance your sounds, work on your mixing, and work on making beats that songwriters can write,” but there was a heavy focus on building relationships which most of us know is one of the most vital elements to having success in the music industry.

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